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Abstract
Runaway climate change and rampant inequality are ravaging the world and costing a fortune. Who will help lead us to a better future? Business. In this book, Paul Polman and Andrew Winston argue that to thrive today and tomorrow, companies must become 'net positive' - giving more to the world than they take. The introduction starts with the failed hostile takeover of Unilever, a company focused on creating stakeholder value in service of a better world, highlighting shareholder primacy in action. The introduction lays out what a 'net positive' business is (improving well-being of everyone it impacts), describes the existential challenges facing humanity (the biggest being climate change and inequality), and the significant tailwinds making a deep transition possible and profitable. Chapter 7 discusses partnerships that do work to change full systems. These require the three prongs of society - business, government, and civil society - to work together in new ways, change the rules of the game, and build policy frameworks that are more just and help us live within planetary boundaries. It's the end of traditional, self-serving lobbying; now we explore net positive advocacy that moves a sector or region down a better path. The work at this scale also aims to help entire economies and countries develop so that businesses and people thrive. This chapter is excerpted from 'Net Positive: How Courageous Companies Thrive by Giving More Than They Take'.
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Abstract
Runaway climate change and rampant inequality are ravaging the world and costing a fortune. Who will help lead us to a better future? Business. In this book, Paul Polman and Andrew Winston argue that to thrive today and tomorrow, companies must become 'net positive' - giving more to the world than they take. The introduction starts with the failed hostile takeover of Unilever, a company focused on creating stakeholder value in service of a better world, highlighting shareholder primacy in action. The introduction lays out what a 'net positive' business is (improving well-being of everyone it impacts), describes the existential challenges facing humanity (the biggest being climate change and inequality), and the significant tailwinds making a deep transition possible and profitable. Chapter 7 discusses partnerships that do work to change full systems. These require the three prongs of society - business, government, and civil society - to work together in new ways, change the rules of the game, and build policy frameworks that are more just and help us live within planetary boundaries. It's the end of traditional, self-serving lobbying; now we explore net positive advocacy that moves a sector or region down a better path. The work at this scale also aims to help entire economies and countries develop so that businesses and people thrive. This chapter is excerpted from 'Net Positive: How Courageous Companies Thrive by Giving More Than They Take'.