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Thumbnail image for product with reference number 9-824-P01
Dropbox: 'It Just Works'
Case
-
Reference no. 9-824-P01
Portuguese language
Subject category: Entrepreneurship
Authors: Thomas R Eisenmann (Harvard Business School); Michael Pao (Uber Technologies Inc.); Lauren Barley (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2014
Version: 24 October 2014
Length: 24 pages
Data source: Published sources
Topics: Business models; Growth strategy; Lean business model; Minimum viable product; Start-ups
Share a link: https://casecent.re/p/194000
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Abstract

This is a Portuguese version. Dropbox is a venture-backed Silicon Valley startup, founded in 2006, that provides online storage and backup services to millions of customers using a "freemium" (free premium offers) business model. The case recounts Dropbox's history from conception through mid-2010, when founder/CEO Drew Houston must make strategic decisions about new product features, how to target enterprise customers, and whether to pursue distribution deals with smartphone manufacturers.
Size:
USD10 million; 25
Other setting(s):
2006-2011
Thumbnail image for product with reference number 5-813-007
Dropbox: ‘it Just Works’
Teaching note
-
Reference no. 5-813-007
Subject category: Entrepreneurship
Authors: Thomas R Eisenmann (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2012
Version: 3 July 2012
Length: 13 pages
Data source: Field research
View full details
Thumbnail image for product with reference number 9-811-065
Dropbox: 'It Just Works'
Case
-
Reference no. 9-811-065
Subject category: Entrepreneurship
Authors: Thomas R Eisenmann (Harvard Business School); Michael Pao (Uber Technologies Inc.); Lauren Barley (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2011
Version: 24 October 2014
Revision date: 4-Dec-2014
Length: 22 pages
Data source: Field research
Topics: Entrepreneurship; Technology; Business models; Internet; Growth strategy; Distribution; Product development
View full details
Thumbnail image for product with reference number 9-812-S02
Dropbox: ‘It Just Works’
Case
-
Reference no. 9-812-S02
Spanish language
Subject category: Entrepreneurship
Authors: Thomas R Eisenmann (Harvard Business School); Michael Pao (Uber Technologies Inc.); Lauren Barley (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2012
Version: 23 January 2012
Revision date: 14-Sep-2017
Length: 24 pages
Data source: Field research
Topics: Start-ups; Business models; Lean business model; Minimum viable product; Growth strategy
View full details

About

Abstract

This is a Portuguese version. Dropbox is a venture-backed Silicon Valley startup, founded in 2006, that provides online storage and backup services to millions of customers using a "freemium" (free premium offers) business model. The case recounts Dropbox's history from conception through mid-2010, when founder/CEO Drew Houston must make strategic decisions about new product features, how to target enterprise customers, and whether to pursue distribution deals with smartphone manufacturers.

Settings

Size:
USD10 million; 25
Other setting(s):
2006-2011

Related

Thumbnail image for product with reference number 5-813-007
Dropbox: ‘it Just Works’
Teaching note
-
Reference no. 5-813-007
Subject category: Entrepreneurship
Authors: Thomas R Eisenmann (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2012
Version: 3 July 2012
Length: 13 pages
Data source: Field research
View full details
Thumbnail image for product with reference number 9-811-065
Dropbox: 'It Just Works'
Case
-
Reference no. 9-811-065
Subject category: Entrepreneurship
Authors: Thomas R Eisenmann (Harvard Business School); Michael Pao (Uber Technologies Inc.); Lauren Barley (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2011
Version: 24 October 2014
Revision date: 4-Dec-2014
Length: 22 pages
Data source: Field research
Topics: Entrepreneurship; Technology; Business models; Internet; Growth strategy; Distribution; Product development
View full details
Thumbnail image for product with reference number 9-812-S02
Dropbox: ‘It Just Works’
Case
-
Reference no. 9-812-S02
Spanish language
Subject category: Entrepreneurship
Authors: Thomas R Eisenmann (Harvard Business School); Michael Pao (Uber Technologies Inc.); Lauren Barley (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2012
Version: 23 January 2012
Revision date: 14-Sep-2017
Length: 24 pages
Data source: Field research
Topics: Start-ups; Business models; Lean business model; Minimum viable product; Growth strategy
View full details