Py and the Dome - The Case Centre

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Case

Reference no. 601-031-1

Subject category: Production and Operations Management

Authors: M Pullman (London Business School (LBS)); PY Gerbeau (London Business School (LBS)); Chris Voss (London Business School (LBS))

Published by: London Business School

Published in: 2001

Length: 20 pages

Data source: Field research

Topics: Service operations; Service management; Entertainment; Theme parks; Change management; Experience economy; Leisure industry; Crisis management

Notes: To maximise their effectiveness, colour items should be printed in colour.

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Abstract

PY Gerbeau''s first reaction to what he found when he arrived to take over as chief executive of the Millennium Dome in London was whether he should take the next Eurostar train to Paris. The press described his task as "mission impossible". This case study focuses on the whether an organisation in operational, organisational, marketing and political crisis can be transformed. The case describes what he found on arrival and challenges the students to develop plans for both short term and longer-term actions needed to manage the changes and effect a transformation. This case contains colour exhibits. A video ''601-031-3'' is available to accompany this case.

Location:

Industry:

Theme parks

Other setting(s):

2000