Product details

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Published by: Harvard Business Publishing
Originally published in: 2001
Version: 12 June 2001
Length: 11 pages
Data source: Published sources

Abstract

Tells the story of the rise and fall of Atari Corp, the dominant player in arcade and home video games in the 1970s and early 1980s. During this period, Atari grew from a USD500 initial investment into a USD2 billion in revenues per year enterprise, becoming the fastest growing company in the history of the United States. The wild ride came to a crashing halt in 1983, however, when the bottom dropped out of the video game market, partly as a result of Atari's actions (or inaction). This is part of a case series examining the competitive dynamics in the home video game industry from 1970 into the new millennium. A rewritten version of an earlier case.
Location:
Industry:
Size:
USD2 billion revenues
Other setting(s):
1970-1983

About

Abstract

Tells the story of the rise and fall of Atari Corp, the dominant player in arcade and home video games in the 1970s and early 1980s. During this period, Atari grew from a USD500 initial investment into a USD2 billion in revenues per year enterprise, becoming the fastest growing company in the history of the United States. The wild ride came to a crashing halt in 1983, however, when the bottom dropped out of the video game market, partly as a result of Atari's actions (or inaction). This is part of a case series examining the competitive dynamics in the home video game industry from 1970 into the new millennium. A rewritten version of an earlier case.

Settings

Location:
Industry:
Size:
USD2 billion revenues
Other setting(s):
1970-1983

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