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Compact case
Published by: Harvard Business Publishing
Originally published in: 2001
Version: 13 June 2001

Abstract

Describes the launch of Sega's 16-bit Genesis console in 1988 and its effect on competitor Nintendo. A rewritten version of an earlier case.
Location:
Industry:
Size:
JPY134,349 billion revenues
Other setting(s):
1988

About

Abstract

Describes the launch of Sega's 16-bit Genesis console in 1988 and its effect on competitor Nintendo. A rewritten version of an earlier case.

Settings

Location:
Industry:
Size:
JPY134,349 billion revenues
Other setting(s):
1988

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