Product details

Describes Becton Dickinson''s evolving attempt to develop products and strategies to meet worldwide competitive and market needs. Traces the evolution of a classic parent company-led product-market strategy to a truly transnational product and strategy development. Explores the use of an integrative team as the organizational means of achieving global integration while preserving local flexibility.; Addresses issues of global strategy and organization, particularly as they relate to new product development. Highlights the use of overseas operations not only for market access but also as a source of innovation.