Subject category:
Entrepreneurship
Published by:
Harvard Business Publishing
Version: 13 May 1993
Length: 24 pages
Data source: Field research
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Abstract
Describes National Demographics and Lifestyles (NDL), a Colorado-based company that compiles a database from product 'warranty registration cards' and sells mailing lists from this database. The company has burned through more rounds of financing than ever intended, and its founders must decide whether - and how - to approach their venture backers for more financing. And, the venture capitalists must decide whether to proceed or not. May be used with National Demographics and Lifestyles (B).
Location:
Other setting(s):
1975-1981
Subject category:
Entrepreneurship
Published by:
Harvard Business Publishing
Length: 7 pages
Subject category:
Entrepreneurship
Published by:
Harvard Business Publishing
Version: 24 February 1993
Length: 20 pages
Data source: Field research
About
Abstract
Describes National Demographics and Lifestyles (NDL), a Colorado-based company that compiles a database from product 'warranty registration cards' and sells mailing lists from this database. The company has burned through more rounds of financing than ever intended, and its founders must decide whether - and how - to approach their venture backers for more financing. And, the venture capitalists must decide whether to proceed or not. May be used with National Demographics and Lifestyles (B).
Settings
Location:
Other setting(s):
1975-1981
Related
Subject category:
Entrepreneurship
Published by:
Harvard Business Publishing
Length: 7 pages
Subject category:
Entrepreneurship
Published by:
Harvard Business Publishing
Version: 24 February 1993
Length: 20 pages
Data source: Field research