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Reference no. 9-582-055
Subject category: Marketing
Authors: Robert J Dolan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1981
Version: 29 September 1986
Length: 25 pages
Data source: Generalised experience
Topics: Market research; Polls and surveys; Process analysis; Sampling; Statistical analysis
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Abstract

Presents basic issues in survey research, covering both measurement and sampling error. The intention is to consider each element of the survey process: (1) problem statement; (2) questionnaire design; (3) sampling; and (4) data analysis.
Note
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Reference no. 9-504-S15
Spanish language
Subject category: Marketing
Authors: Robert J Dolan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1981
Version: 29 September 1986
Length: 24 pages
Data source: Generalised experience
Topics: Market research; Statistical analysis; Sampling; Polls and surveys; Process analysis
View full details

About

Abstract

Presents basic issues in survey research, covering both measurement and sampling error. The intention is to consider each element of the survey process: (1) problem statement; (2) questionnaire design; (3) sampling; and (4) data analysis.

Related

Note
-
Reference no. 9-504-S15
Spanish language
Subject category: Marketing
Authors: Robert J Dolan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1981
Version: 29 September 1986
Length: 24 pages
Data source: Generalised experience
Topics: Market research; Statistical analysis; Sampling; Polls and surveys; Process analysis
View full details