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Thumbnail image for product with reference number 9-706-409
The Ready-to-eat Breakfast Cereal Industry: Coupon Competition and Price Discrimination
Exercise
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Reference no. 9-706-409
Subject category: Marketing
Authors: Peter J Coughlan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2005
Version: 20 July 2005
Length: 2 pages
Data source: Published sources
Topics: Economic models; Customer retention; Pricing policies; Pricing strategy; Competition
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Abstract

Describes a simplified economic model that serves as a vehicle for understanding the use of coupons for price discrimination based on customer loyalty.
Industry:
Cereals and pasta industry
Thumbnail image for product with reference number 9-795-191
The Ready-to-eat Breakfast Cereal Industry in 1994 (A)
Case
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Reference no. 9-795-191
Subject category: Strategy and General Management
Authors: Kenneth S Corts (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 14 February 1997
Length: 17 pages
Data source: Published sources
Topics: Pricing strategy; Competition; Brands; Industry analysis
View full details

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Abstract

Describes a simplified economic model that serves as a vehicle for understanding the use of coupons for price discrimination based on customer loyalty.

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Industry:
Cereals and pasta industry

Related

Thumbnail image for product with reference number 9-795-191
The Ready-to-eat Breakfast Cereal Industry in 1994 (A)
Case
-
Reference no. 9-795-191
Subject category: Strategy and General Management
Authors: Kenneth S Corts (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 14 February 1997
Length: 17 pages
Data source: Published sources
Topics: Pricing strategy; Competition; Brands; Industry analysis
View full details