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Book chapter
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Reference no. 4546BC
Chapter from: "Innovator's Guide to Growth: Putting Disruptive Innovation to Work"
Published by: Harvard Business Publishing
Published in: 2008

Abstract

There is a general sense that a fog enshrouds the world of innovation, obscuring high-potential opportunities and making success a random and fleeting phenomenon. In contrast to conventional wisdom, this chapter contends that following the rights steps and putting in place the right structures can allow managers and entrepreneurs to improve significantly the odds of creating profitable growth businesses. This chapter is excerpted from ‘Innovator's Guide to Growth: Putting Disruptive Innovation to Work'.

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Abstract

There is a general sense that a fog enshrouds the world of innovation, obscuring high-potential opportunities and making success a random and fleeting phenomenon. In contrast to conventional wisdom, this chapter contends that following the rights steps and putting in place the right structures can allow managers and entrepreneurs to improve significantly the odds of creating profitable growth businesses. This chapter is excerpted from ‘Innovator's Guide to Growth: Putting Disruptive Innovation to Work'.

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