Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. 9-707-505
Published by: Harvard Business Publishing
Originally published in: 2006
Version: 7 January 2009
Length: 25 pages
Data source: Field research

Abstract

Analyzes the globalization of Metro Cash & Carry, a German wholesaler, which has flourished in many foreign markets but struggled to gain traction in India. Considers Metro's experience in Russia and China to put the company's challenges in India in comparative perspective. Pays particular attention to the institutional obstacles for a multinational to tap into the opportunities offered by emerging markets. A rewritten version of an earlier case.
Locations:
Size:
USD28 billion revenues, 90,000 employees
Other setting(s):
2006

About

Abstract

Analyzes the globalization of Metro Cash & Carry, a German wholesaler, which has flourished in many foreign markets but struggled to gain traction in India. Considers Metro's experience in Russia and China to put the company's challenges in India in comparative perspective. Pays particular attention to the institutional obstacles for a multinational to tap into the opportunities offered by emerging markets. A rewritten version of an earlier case.

Settings

Locations:
Size:
USD28 billion revenues, 90,000 employees
Other setting(s):
2006

Related