More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Compact case
Supplement
-
Reference no. 9B03AJ27
Japanese language
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Kathleen E Slaughter (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2008
Version: 2008-09-24
Revision date: 14-Mar-2017
Length: 3 pages
Data source: Field research
Topics: Marketing planning; Negotiation; Retailing; Management communication; Nanyang; Marketing; International
Share a link: https://casecent.re/p/84971
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.

Abstract

This is a Japanese version. In this supplement to Pizza Public Company Limited, Thailand (A), product 9B03AJ24, the chief operating officer and his team are planning for a new pizza brand when plans are stopped by a court summons from Tricon USA accusing the company of too closely following the Pizza Hut brand. Pizza Public Company is required to continue operating Pizza Hut until the matter is settled in court; lawyers predict this could take six months. New brand planning comes to a halt and the company's marketing manager resigns.
Location:
Thailand
Industry:
Accommodation & food services
Size:
Large
Other setting(s):
1999
Teaching note
-
Reference no. 8B03A24
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Kathleen E Slaughter (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2004
Version: 2004-01-16
Length: 16 pages
Data source: Field research
View full details
Case
-
Reference no. 9B03AJ24
Japanese language
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Kathleen E Slaughter (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2008
Version: 2008-09-24
Revision date: 14-Mar-2017
Length: 20 pages
Data source: Field research
Topics: Retailing; Negotiation; Marketing planning; Management communication; Nanyang; International; Marketing
View full details
Compact case
Supplement
-
Reference no. 9B03A027
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Kathleen E Slaughter (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2003
Version: 2003-12-18
Length: 3 pages
Data source: Field research
Topics: Marketing planning; Negotiation; Management communication; Retailing
View full details
Compact case
Supplement
-
Reference no. 9B03AJ25
Japanese language
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Kathleen E Slaughter (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2008
Version: 2008-09-24
Revision date: 14-Mar-2017
Length: 3 pages
Data source: Field research
Topics: Marketing planning; Management communication; Retailing; Negotiation; Nanyang; International; Marketing
View full details
Compact case
Supplement
-
Reference no. 9B03AJ26
Japanese language
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Kathleen E Slaughter (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2008
Version: 2008-09-24
Revision date: 14-Mar-2017
Length: 5 pages
Data source: Field research
Topics: Management communication; Retailing; Negotiation; Marketing planning; Nanyang; International; Marketing
View full details
Compact case
Supplement
-
Reference no. 9B03AJ28
Japanese language
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Kathleen E Slaughter (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2008
Version: 2008-09-24
Revision date: 14-Mar-2017
Length: 3 pages
Data source: Field research
Topics: Marketing planning; Negotiation; Retailing; Management communication; Nanyang; International; Marketing
View full details

About

Abstract

This is a Japanese version. In this supplement to Pizza Public Company Limited, Thailand (A), product 9B03AJ24, the chief operating officer and his team are planning for a new pizza brand when plans are stopped by a court summons from Tricon USA accusing the company of too closely following the Pizza Hut brand. Pizza Public Company is required to continue operating Pizza Hut until the matter is settled in court; lawyers predict this could take six months. New brand planning comes to a halt and the company's marketing manager resigns.

Settings

Location:
Thailand
Industry:
Accommodation & food services
Size:
Large
Other setting(s):
1999

Related

Teaching note
-
Reference no. 8B03A24
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Kathleen E Slaughter (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2004
Version: 2004-01-16
Length: 16 pages
Data source: Field research
View full details
Case
-
Reference no. 9B03AJ24
Japanese language
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Kathleen E Slaughter (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2008
Version: 2008-09-24
Revision date: 14-Mar-2017
Length: 20 pages
Data source: Field research
Topics: Retailing; Negotiation; Marketing planning; Management communication; Nanyang; International; Marketing
View full details
Compact case
Supplement
-
Reference no. 9B03A027
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Kathleen E Slaughter (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2003
Version: 2003-12-18
Length: 3 pages
Data source: Field research
Topics: Marketing planning; Negotiation; Management communication; Retailing
View full details
Compact case
Supplement
-
Reference no. 9B03AJ25
Japanese language
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Kathleen E Slaughter (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2008
Version: 2008-09-24
Revision date: 14-Mar-2017
Length: 3 pages
Data source: Field research
Topics: Marketing planning; Management communication; Retailing; Negotiation; Nanyang; International; Marketing
View full details
Compact case
Supplement
-
Reference no. 9B03AJ26
Japanese language
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Kathleen E Slaughter (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2008
Version: 2008-09-24
Revision date: 14-Mar-2017
Length: 5 pages
Data source: Field research
Topics: Management communication; Retailing; Negotiation; Marketing planning; Nanyang; International; Marketing
View full details
Compact case
Supplement
-
Reference no. 9B03AJ28
Japanese language
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Kathleen E Slaughter (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2008
Version: 2008-09-24
Revision date: 14-Mar-2017
Length: 3 pages
Data source: Field research
Topics: Marketing planning; Negotiation; Retailing; Management communication; Nanyang; International; Marketing
View full details