Product details

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Case
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Reference no. SM24A
Published by: Stanford Business School
Originally published in: 2001
Version: 23 August 2001

Abstract

This case discusses the strategic challenges facing Electronic Arts in 1995 as they try to maintain their leading position in the video game industry. The case addresses the evolution, competitive environment, and key trends in the industry, as well as the position and strategy of Electronic Arts.
Location:
Industry:
Size:
USD500 million revenues
Other setting(s):
1995

About

Abstract

This case discusses the strategic challenges facing Electronic Arts in 1995 as they try to maintain their leading position in the video game industry. The case addresses the evolution, competitive environment, and key trends in the industry, as well as the position and strategy of Electronic Arts.

Settings

Location:
Industry:
Size:
USD500 million revenues
Other setting(s):
1995

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