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Case
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Reference no. EM5
Subject category: Strategy and General Management
Authors: Victoria Chang (Stanford Graduate School of Business, Stanford University); Bill Guttentag (Stanford Graduate School of Business, Stanford University); Roderick M Kramer (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2008
Version: 15 May 2008
Length: 14 pages
Data source: Field research
Topics: Entertainment; Women in business; Cable television; CEO; Television; Women executives
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Case
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Reference no. 9B19M072
Subject category: Strategy and General Management
Authors: Radha Chaganti (Rider University); Mayank Jaiswal (Rider University); Rajeswararao Chaganti (Fox School of Business, Temple University)
Published by: Ivey Publishing
Originally published in: 2019
Version: 2019-07-22
Length: 11 pages
Data source: Published sources
Topics: Merger and acquisitions; Industry forces; Cable TV industry; General management/strategy
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Case
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Reference no. 307-157-1
Subject category: Strategy and General Management
Authors: Yuen-ying Chan (HKU Business School, The University of Hong Kong); Amir Hoosain (HKU Business School, The University of Hong Kong)
Published by: Asia Case Research Centre, The University of Hong Kong
Published in: 2007
Length: 34 pages
Data source: Field research
Topics: Phoenix TV; Star TV; News Corporation; China TV (television) market; Satellite television; Cable television; Terrestrial television; New media; Liu Changle; Rupert Murdoch; Broadcasting regulation; Joint ventures
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Case
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Reference no. 9B19MC072
Simplified Chinese language
Subject category: Strategy and General Management
Authors: Radha Chaganti (Rider University); Mayank Jaiswal (Rider University); Rajeswararao Chaganti (Fox School of Business, Temple University)
Published by: Ivey Publishing
Originally published in: 2019
Version: 2019-07-22
Length: 11 pages
Data source: Published sources
Topics: Mergers & acquisitions; Industry forces; Cable TV industry; General management/strategy
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Case
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Reference no. 307-275-1
Subject category: Strategy and General Management
Authors: B Anand Rao (ICFAI Business School, Chennai); Sandeep Varma (ICFAI Business School, Chennai); S Bhaskaran (ICFAI Business School, Chennai); Krishna Kumar (ICFAI Business School, Chennai)
Published by: IBS Research Center
Published in: 2007
Length: 13 pages
Data source: Published sources
Topics: DTH (direct-to-home); Cable TV in India; Satellite TV in India; Home entertainment in India; Strategy; Competition; Marketing; Service; Target customer
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Case
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Reference no. 310-259-1
Subject category: Strategy and General Management
Authors: Pooja Dave (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2010
Length: 17 pages
Data source: Published sources
Topics: Tata Sky; Direct-to-Home (DTH); Cable TV; IPTV; Dish TV; Sun TV; ARPU; Customer acquisition cost; Interactive service; Pay-TV; Marketing; Strategy; Broadcasting; Competition; India
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Case
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Reference no. 305-585-1
Subject category: Strategy and General Management
Authors: AV Vedpuriswar (IBS Case Research Center (IBS CRC)); Ruchi Mankad (ICFAI Business School, Ahmedabad)
Published by: IBS Research Center
Published in: 2005
Length: 18 pages
Data source: Published sources
Topics: Viacom; Columbia Broadcasting System (CBS); Media conglomerate; Mergers & acquisitions (M&A); Split; Television; Programming; Broadcasting; Cable television; Consolidation; Horizontal and vertical integration; Economies of scope and scale; Cross promotion; Succession planning; Synergies
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Structured assignment
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Reference no. 309-334-4
Subject category: Strategy and General Management
Authors: Bharathi S Gopal (IBS Case Research Center (IBS CRC)); Shivale Korra (IBS Case Research Center (IBS CRC)); Syam Prasad Gollapalli (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2009
Length: 2 pages
Data source: Published sources
Topics: DTH (direct-to-home); India; Tata Sky; Dish TV; Reliance Big TV; Airtel digital TV; Sun Direct; DD Direct+; Cable TV; IPTV; Conditional access system (CAS); Terrestrial TV; Doordarshan; Kuband transponders; Set top box
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Case
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Reference no. 309-334-1
Subject category: Strategy and General Management
Authors: Bharathi S Gopal (IBS Case Research Center (IBS CRC)); Shivale Korra (IBS Case Research Center (IBS CRC)); Syam Prasad Gollapalli (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2009
Length: 9 pages
Data source: Published sources
Topics: DTH (direct-to-home); India; Tata Sky; Dish TV; Reliance Big TV; Airtel digital TV; Sun Direct; DD Direct+; Cable TV; IPTV; Conditional access system (CAS); Terrestrial TV; Doordarshan; Kuband transponders; Set top box
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Case
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Reference no. 308-138-1
Subject category: Strategy and General Management
Authors: Bharathi S Gopal (IBS Case Research Center (IBS CRC)); Manu Krishna (IBS Case Research Center (IBS CRC)); Priyanka Ramgopal (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 15 pages
Data source: Published sources
Topics: UK broadcasting industry; BBC (British Broadcasting Corporation); History of BBC; Royal charter; Viewership; License fee; User generated content; YouTube; BBC.co.uk; BBC Worldwide; Sky TV; Cable TV; Satellite TV; On-demand; HDTV (high definition TV)
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Structured assignment
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Reference no. 308-138-4
Subject category: Strategy and General Management
Authors: Bharathi S Gopal (IBS Case Research Center (IBS CRC)); Manu Krishna (IBS Case Research Center (IBS CRC)); Priyanka Ramgopal (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 2 pages
Data source: Published sources
Topics: UK broadcasting industry; BBC (British Broadcasting Corporation); History of BBC; Royal charter; Viewership; License fee; User generated content; YouTube; BBC.co.uk; BBC Worldwide; Sky TV; Cable TV; Satellite TV; On-demand; HDTV (high definition TV)
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Case
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Reference no. 315-309-1
Subject category: Strategy and General Management
Authors: Keka Lahiri (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2015
Length: 11 pages
Data source: Published sources
Topics: Aggressive alliance; Make in India initiative; Multi operator; Ancillary suppliers; ITES; STB; DTH; Formidable brand; Core competence; High value investments; Digitisation; Strategic focus; Cumulative demand; Cable TV digitisation; Wi Fi connectivity; Digital viewership experience
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Case
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Reference no. 306-502-1
Subject category: Strategy and General Management
Authors: Souvik Dhar (IBS Case Development Center); Niren Sarma (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2006
Length: 7 pages
Data source: Published sources
Topics: US broadcast TV (television) network industry; ABC Inc; FOX Broadcasting Company; NBC Inc; Reality TV shows; Fall season; Cable TV; New distribution technologies; VOD (video-on-demand); Consolidation in TV network industry; Viacom; Leslie Moonves; New digital media; Business models of entertainment companies
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Case
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Reference no. 304-488-1
Subject category: Strategy and General Management
Authors: Sumit Kumar Chaudhuri (IBS Case Development Center); Gopal Jha (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2004
Length: 7 pages
Data source: Published sources
Topics: Positioning; Branding; MTV (Music Television) India; Strategy; Indian television industry; STAR (Satellite Television Asian Region) network; Doordarshan; Indian media landscape; Media companies in India; Music channels in India; Viewership of music channels in India; MTV's strategic positioning in India; Exponential rise of cable TV connections in India; Promotional programmes of MTV India and Channel V
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New product
Case
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Reference no. UVA-S-0469
Subject category: Strategy and General Management
Authors: Young Hou (Darden School of Business, University of Virginia); Demitrios Kalogeropoulos (Darden School of Business, University of Virginia); Aldo Sesia (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2025
Version: 8 April 2025
Revision date: 22-Apr-2025
Length: 15 pages
Data source: Field research
Topics: Better Business Bureau; BBB; National Advertising Division; NAD; National Advertising Review Board; NARB; Comcast; T-Mobile; Telecommunications; Telecom; Internet; Broadband; 5G; 10G; Cable TV; Advertising; Truth in advertising; Commercial; Marketing; Consumer protection; Data privacy; Self-regulation; Competition; Cable internet; Wireless Internet; Smartphone; Cellular; Cell phone; Verizon; AT&T; Branding; Wireless; Government relations; Advertising & promotion; Ethics in marketing; Competitive dynamics & competitor analysis
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Structured assignment
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Reference no. 304-578-4
Subject category: Strategy and General Management
Authors: Mercy Mathew (IBS Case Development Center); Priyanka Ramgopal (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2007
Length: 11 pages
Data source: Published sources
Topics: News Corporation; Cable television business in India; STAR (Satellite Television Asia Region) TV's advertising revenues in India; STAR TV's viewership share in India; STAR TV's initial years in India; STAR channels in India; MTV (Music Television) India; Channel (V); STAR's growth plans in India; Media competition in India; Direct-to-home (DTH) satellite television distribution system; STAR TV's market share in India
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Compact case
Case
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Reference no. 304-578-1
Subject category: Strategy and General Management
Authors: Sumit Kumar Chaudhuri (IBS Case Development Center); Gopal Jha (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2004
Length: 4 pages
Data source: Published sources
Topics: News Corporation; Cable television business in India; STAR (Satellite Television Asia Region) TVs advertising revenues in India; STAR TV's viewership share in India; STAR TV's initial years in India; STAR channels in India; MTV (Music Television) India; Channel (V); STAR's growth plans in India; Media competition in India; Direct-to-home (DTH) satellite television distribution system; STAR TV's market share in India
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Structured assignment
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Reference no. 304-306-4
Subject category: Strategy and General Management
Authors: Sumit Kumar Chaudhuri (IBS Case Development Center); Shahnaz Anjum Hussain (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2007
Length: 20 pages
Data source: Published sources
Topics: Anti-tobacco legislations in India; The Indian Tobacco Company (ITC); Tobacco Products Bill, 2003; Multibranding initiatives of ITC; Cigarettes Act of 1975; Cable Television Networks (Amendment) Act of 2000; ITC Hotels Limited; Kitchen of India brand; 'Gold Flake Expressions' greeting cards; ITC's diversifications since 2000; Corporate governance at ITC; ITC's fast moving consumer goods (FMCG) business; 'Wills Life Style' retail outlets; ITC's safety matches business; Wills Sport
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Case
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Reference no. 304-306-1
Subject category: Strategy and General Management
Authors: Sumit Kumar Chaudhuri (IBS Case Development Center); Soumitra Das (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2004
Length: 13 pages
Data source: Published sources
Topics: Anti-tobacco legislations in India; The Indian Tobacco Company (ITC); Tobacco Products Bill, 2003; Multibranding initiatives of ITC; Cigarettes Act of 1975; Cable Television Networks (Amendment) Act of 2000; ITC Hotels Limited; Kitchen of India brand; 'Gold Flake Expressions' greeting cards; ITC's diversifications since 2000; Corporate governance at ITC; ITC's fast moving consumer goods (FMCG) business; 'Wills Life Style' retail outlets; IT's safety matches business; Wills Sport
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