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Topic/industry : Lingerie
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Case
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Reference no. 519-0145-1
Subject category: Marketing
Authors: Jean-Louis Martinez (Omnes Education)
Published by: OMNES EDUCATION Group
Originally published in: 2019
Version: May 2019
Length: 29 pages
Data source: Generalised experience
Topics: Lingerie, hosiery
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Share a link: https://casecent.re/p/165575
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Case
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Reference no. 517-0010-1
Subject category: Marketing
Authors: Jean-Louis Martinez (Omnes Education)
Published by: OMNES EDUCATION Group
Published in: 2017
Length: 24 pages
Data source: Generalised experience
Topics: Luxury lingerie; Brand strategy; Revival; Differentiation
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Share a link: https://casecent.re/p/140654
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Case
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Reference no. IMD-3-2365
Subject category: Strategy and General Management
Authors: Bala Chakravarthy (International Institute for Management Development (IMD)); Pallivathukkal Cherian Abraham (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2013
Version: 09.07.2013
Length: 20 pages
Data source: Field research
Topics: ASEAN; Asia; Lingerie; Change; Transformation; Regional expansion; SME
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Share a link: https://casecent.re/p/118664
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Case
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Reference no. 319-0234-1
Subject category: Strategy and General Management
Authors: Rika Misra (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2019
Length: 9 pages
Data source: Published sources
Topics: Parfait lingerie; Plus-size customers; Innerwear market; Plus-size fashion; e-Commerce; Amazon; Myntra; B2B strategy; Buttercups; Cilory; Zivame; Clovia; PrettySecrets; International brands; Lingerie market
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Share a link: https://casecent.re/p/164274
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Case
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Reference no. 320-0190-1B
Subject category: Strategy and General Management
Authors: Magdalena Cholakova (Rotterdam School of Management, Erasmus University); Jacqueline Nolan (Rotterdam School of Management, Erasmus University, Innovation Co-Creation Lab (ICCL)); Dianne Bevelander (Rotterdam School of Management, Erasmus University)
Published by: RSM Case Development Centre
Originally published in: 2020
Revision date: 23-Feb-2021
Length: 12 pages
Data source: Field research
Topics: Entrepreneurship; Start-up; Female; Gender; Fashion; Lingerie; Investor; Strategic renewal; Leadership
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Share a link: https://casecent.re/p/170477
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Case
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Reference no. 320-0190-1
Subject category: Strategy and General Management
Authors: Magdalena Cholakova (Rotterdam School of Management, Erasmus University); Jacqueline Nolan (Rotterdam School of Management, Erasmus University, Innovation Co-Creation Lab (ICCL)); Dianne Bevelander (Rotterdam School of Management, Erasmus University)
Published by: RSM Case Development Centre
Originally published in: 2020
Revision date: 23-Feb-2021
Length: 13 pages
Data source: Field research
Topics: Entrepreneurship; Start-up; Female; Gender; Fashion; Lingerie; Business model; Value proposition; Scaling up; Internationalization; Bankruptcy
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Share a link: https://casecent.re/p/170476
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Case
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Reference no. 817-0051-1
Subject category: Entrepreneurship
Authors: Morten Bennedsen (INSEAD); Alexander Guzman (CESA - Colegio de Estudios Superiores de Administracion); Brian Henry (INSEAD); Maria Andrea Trujillo (CESA - Colegio de Estudios Superiores de Administracion); Yupana Wiwattanakantang (National University of Singapore)
Published by: INSEAD
Originally published in: 2017
Version: 06.2017
Revision date: 30-Jun-2017
Length: 9 pages
Data source: Published sources
Topics: Leonisa; Ellipse; Urrea; Women's underwear; Lingerie; Colombia; Brassieres; Ana Patricia Urrea; Urrea Jimenez; Urrea Arbelaez; Fernando Urrea; Carlos Ignacio Urrea; Julio Urrea Jimenez
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Case
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Reference no. 523-0102-1
Subject category: Marketing
Authors: R Harish (IBS Case Development Center); Sanjib Dutta (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2023
Length: 18 pages
Data source: Published sources
Topics: Marketing strategy; Business strategy; Competitive strategy; Market development; Channel development; Competition; Jockey International; Jockey India; Page industries; Innerwear; Underwear; Intimate wear; Lingerie; India; United States
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Share a link: https://casecent.re/p/193194
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Case
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Reference no. E817-0051-1
Spanish language
Subject category: Entrepreneurship
Authors: Morten Bennedsen (INSEAD); Alexander Guzman (CESA - Colegio de Estudios Superiores de Administracion); Brian Henry (INSEAD); Maria Andrea Trujillo (CESA - Colegio de Estudios Superiores de Administracion); Yupana Wiwattanakantang (National University of Singapore)
Published by: INSEAD
Originally published in: 2017
Version: 06.2017
Length: 9 pages
Data source: Published sources
Topics: Leonisa; Ellipse; Urrea; Women's underwear; Lingerie; Colombia; Brassieres; Ana Patricia Urrea; Urrea Jimenez; Urrea Arbelaez; Fernando Urrea; Carlos Ignacio Urrea; Julio Urrea Jimenez
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Share a link: https://casecent.re/p/144428
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