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Case
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Reference no. M321
Subject category: Marketing
Authors: Jennifer L Aaker (Stanford Graduate School of Business, Stanford University); Victoria Chang (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2009
Version: 27 August 2009
Length: 40 pages
Data source: Field research
Topics: Social media; Technology; Marketing; Politics; Internet marketing; Web technology; Marketing campaigns; Internet; Marketing strategy
Notes: This item is part of a free case collection. For terms & conditions go to www.thecasecentre.org/freecaseterms
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Compact case
Case
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Reference no. P69
Subject category: Economics, Politics and Business Environment
Authors: David P Baron (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2008
Version: 20 October 2008
Length: 5 pages
Data source: Published sources
Topics: Marketing campaigns; Marketing strategy; Advertising campaign; Advertising ethics; Direct-to-consumer; Pharmaceuticals; Non-market; Public relations
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Case
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Reference no. M331
Subject category: Marketing
Authors: Jennifer L Aaker (Stanford Graduate School of Business, Stanford University); Sara Gaviser Leslie (Stanford Graduate School of Business, Stanford University); Heidy Kwan (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2010
Version: 25 August 2010
Length: 17 pages
Data source: Field research
Topics: Social technology; Fund raising; Internet marketing; Non-profit marketing; Recruitment; Sales agents; Marketing campaigns; Corporate sponsors
Notes: This item is part of a free case collection. For terms & conditions go to www.thecasecentre.org/freecaseterms
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Share a link: https://casecent.re/p/96691
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Case
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Reference no. 9-509-035
Subject category: Marketing
Authors: Jill Avery (Simmons University); Thomas Steinburgh (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2008
Version: 12 August 2011
Revision date: 16-Sep-2011
Length: 27 pages
Data source: Generalised experience
Topics: Advertising; Advertising media; Internet marketing; Brand management; Internet; Web technology; Marketing campaigns; Marketing strategy; Consumer behavior; Risk; Social networks
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Case
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Reference no. 509-031-1
Subject category: Marketing
Authors: Steve Muylle (Vlerick Business School); Bart Devoldere (Vlerick Business School)
Published by: Vlerick Business School
Originally published in: 2009
Revision date: 12-Oct-2012
Length: 10 pages
Data source: Field research
Topics: B2B marketing; Integrated marketing communications; Social media; Marketing campaigns; Communication flow charts; Customer Relationship Management (CRM); Communication budgets; Communication timing; Communication objectives; Communication sources; Communication target audiences; Communication effects; Business marketing
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Case
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Reference no. M319
Subject category: Strategy and General Management
Authors: Victoria Chang (Stanford Graduate School of Business, Stanford University); Jennifer L Aaker (Stanford Graduate School of Business, Stanford University); Robert Chatwani (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2009
Version: 23 March 2009
Length: 36 pages
Data source: Field research
Topics: Social media; Technology; Leukemia; Technological change; Marketing; Web technology; Marketing campaigns; Internet; Marketing strategy; Internet marketing
Notes: This item is part of a free case collection. For terms & conditions go to www.thecasecentre.org/freecaseterms
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Share a link: https://casecent.re/p/91162
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Supplement
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Reference no. M319SW
Subject category: Strategy and General Management
Authors: Victoria Chang (Stanford Graduate School of Business, Stanford University); Jennifer L Aaker (Stanford Graduate School of Business, Stanford University); Robert Chatwani (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2009
Version: 23 March 2009
Length: 92 pages
Data source: Field research
Topics: Social media; Technology; Leukemia; Technological change; Marketing; Web technology; Marketing campaigns; Internet; Marketing strategy; Internet marketing
Notes: For terms & conditions go to www.thecasecentre.org/freecaseterms
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Share a link: https://casecent.re/p/91167
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Case
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Reference no. 9-508-025
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); Kerry Herman (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2007
Version: 3 April 2008
Length: 11 pages
Data source: Field research
Topics: Marketing; International marketing; Marketing campaigns; Mature business; Branding
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Case
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Reference no. 9-507-026
Subject category: Marketing
Authors: V Kasturi Rangan (Harvard Business School); Marie Madelene Bell (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2007
Version: 6 December 2007
Revision date: 15-May-2019
Length: 21 pages
Data source: Field research
Topics: Fund raising; Nonprofit marketing; Social enterprise; Partnerships; Marketing campaigns; Corporate ventures
Notes: To maximise their effectiveness, colour items should be printed in colour.
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Case
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Reference no. 9-504-094
Subject category: Marketing
Authors: Youngme Moon (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2004
Version: 14 September 2004
Length: 13 pages
Data source: Published sources
Topics: Consumer marketing; Packaging; Market research; Marketing campaigns; Catalogs; Marketing strategy; Suppliers; Pricing; Target markets; Brands; Product management
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Case
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Reference no. 305-173-1
Subject category: Strategy and General Management
Authors: Sanjib Dutta (IBS Center for Management Research); Suchitra Jampani (IBS Center for Management Research); Ajith Sankar RN (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2005
Length: 14 pages
Data source: Published sources
Topics: Target Corporation; Wal-Mart; Differentiation strategy; Discount stores; Merchandising; Upscale discount chain; Positioning; Advertising; Promotions; e-Trade; Target.com; Retail industry; Branding; Marketing campaigns; Dayton Hudson Corporation
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Case
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Reference no. 9-505-025
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); Anita Elberse (Harvard Business School); Anna Harrington (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2004
Version: 08 February 2010
Length: 17 pages
Data source: Published sources
Topics: Decision making; Journalists; Religion and business; Advertising; Distribution; Marketing strategy; New product marketing; Marketing campaigns; Audiences; Religious beliefs
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Compact case
Supplement
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Reference no. 9-505-026
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); Anita Elberse (Harvard Business School); Anna Harrington (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2004
Version: 08 February 2010
Length: 4 pages
Data source: Published sources
Topics: Decision making; Journalists; Religion and business; Advertising; Distribution; Marketing strategy; New product marketing; Marketing campaigns; Audiences; Religious beliefs
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Compact case
Case
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Reference no. M388
Subject category: Marketing
Authors: Jennifer L Aaker (Stanford Graduate School of Business, Stanford University); Maile Lesica (Stanford Graduate School of Business, Stanford University); Vinamarta Singal (School of Engineering, Stanford University); Christy Turlington Burns (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2020
Version: 20 October 2020
Revision date: 13-Apr-2022
Length: 4 pages
Data source: Published sources
Topics: Communication strategy; Communication media; Marketing campaigns; Public health; Marketing communications; Women; Non-profit organizations; Marketing plans; Publicity; Marketing strategy
Notes: This item is part of a free case collection. For terms & conditions go to www.thecasecentre.org/freecaseterms
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Share a link: https://casecent.re/p/172913
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Case
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Reference no. 519-0080-1
Subject category: Marketing
Authors: Amrita Sahay (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2019
Length: 9 pages
Data source: Published sources
Topics: Coca-Cola; Super Bowl; Advertising; 'Together is Beautiful' campaign; Marketing strategies; Marketing campaigns
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Case
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Reference no. 519-0085-1
Subject category: Marketing
Authors: Smita Ray (IBS Center for Management Research); Sanjib Dutta (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2019
Length: 21 pages
Data source: Published sources
Topics: MakeMyTrip; Marketing campaigns; Marketing strategy; Marketing mix; Digital campaigns; Social media; Marketing promotions; Ad campaigns; Digital marketing; Memories unlimited; Plan jab; Booking tab; Dil Toh Roaming Hai; The Great Indian Getaway; Befikar book kar
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Case
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Reference no. K5-404-775
Subject category: Production and Operations Management
Authors: James G Conley (Kellogg School of Management, Northwestern University); Robert C Wolcott (Kellogg School of Management, Northwestern University); Eric Wong (Kellogg School of Management, Northwestern University)
Published by: Kellogg School of Management
Originally published in: 2006
Version: April 2005
Length: 20 pages
Data source: Field research
Topics: Competition; Global business; Market positioning; Marketing campaigns; New product marketing; Pricing; Process life cycle; Product positioning
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Case
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Reference no. 9-315-127
Subject category: Human Resource Management / Organisational Behaviour
Authors: Leonard Schlesinger (Harvard Business School); Jason Gray (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2015
Version: 1 November 2016
Revision date: 14-May-2019
Length: 19 pages
Data source: Field research
Topics: Employee training; Marketing campaigns; Learning organization; Organizational change; Learning; Political elections
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