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Specific topic: Demand measurement
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Prize winner
Case
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Reference no. 9-112-060
Subject category: Finance, Accounting and Control
Authors: Natalie Kindred (Harvard Business School); Robert L Simons (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2012
Version: 24 April 2012
Length: 19 pages
Data source: Field research
Topics: Demand measurement; International human resources; Organizational values; Valuation; Performance measurement; Cross functional management; Performance appraisals; Human resource management; Employee benefits; Executive compensation; Work life balance; Organizational culture; Values; Execution; Social responsibility
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Share a link: https://casecent.re/p/108454
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Case
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Reference no. 9-712-475
Subject category: Strategy and General Management
Authors: Michael E Porter (Harvard Business School); Emma Stanton (Harvard Business School); Jessica A Hohman (Harvard Business School); Caleb Stowell (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2011
Version: 16 April 2013
Revision date: 7-May-2013
Length: 30 pages
Data source: Field research
Topics: Business processes; Social responsibility; Public health; Performance measurement; Valuation; Regional economic integration; Metrics; Growth strategy; Health care; Execution; Community development; Competitive advantage; Demand measurement; Compliance audits; Fair treatment; Incubators
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Share a link: https://casecent.re/p/109358
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Prize winner
Case
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Reference no. 9-503-004
Subject category: Entrepreneurship
Authors: John T Gourville (Harvard Business School); Jerry N Conover (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2002
Version: 7 October 2002
Length: 24 pages
Data source: Published sources
Topics: Collaborative innovation; Demand measurement; Patents; Performance measurement; Innovation; Consumer behavior; Distribution; Product introduction; Brands; Groupware; Branding; Multibranding; Metrics
Notes: To maximise their effectiveness, colour items should be printed in colour.
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Share a link: https://casecent.re/p/40427
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Exercise
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Reference no. 506-054-1
Subject category: Marketing
Authors: Klaus Wertenbroch (INSEAD)
Published by: INSEAD
Originally published in: 2006
Version: 04.2014
Revision date: 31-Aug-2016
Length: 3 pages
Data source: Field research
Topics: Demand measurement; Price elasticity of demand; Price promotions; Econometrics; Market research
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Share a link: https://casecent.re/p/68323
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Case
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Reference no. 9-521-009
Subject category: Marketing
Authors: Sunil Gupta (Harvard Business School); Elie Ofek (Harvard Business School); Julia Kelley (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2020
Version: 5 January 2021
Revision date: 15-Feb-2021
Length: 23 pages
Data source: Published sources
Topics: Branding; Brands; Business models; Competitive advantage; Demand measurement; Diversification; Entrepreneurship; Growth; Marketing; Marketing channels; Marketing strategy; New product marketing; Product positioning; Start-up; Strategy
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Share a link: https://casecent.re/p/172044
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Case
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Reference no. 9-720-404
Subject category: Strategy and General Management
Authors: Alexander MacKay (Harvard Business School); Amram Migdal (Harvard Business School); John Masko (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2020
Version: 25 January 2022
Revision date: 16-Feb-2022
Length: 29 pages
Data source: Published sources
Topics: Business & government relations; Business growth; Business models; Community relations; Competition; Competitive advantage; Competitive strategy; Consumer behavior; Corporate governance; Demand measurement; Disruptive innovation; Economics; Emerging markets; Expansion; Globalization
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Share a link: https://casecent.re/p/170679
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Case
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Reference no. 9-819-054
Subject category: Entrepreneurship
Authors: Jeffery J Bussgang (Harvard Business School); Julia Kelley (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2018
Version: 18 December 2018
Length: 15 pages
Data source: Published sources
Topics: Artificial Intelligence; Branding; Business models; Consumers; Cost benefit analysis; Customer relationship management; Customer satisfaction; Decision making; Demand measurement; Design; Entrepreneurship; Expansion; Innovation; Internet; Inventions
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Share a link: https://casecent.re/p/163941
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Case
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Reference no. 9-320-067
Subject category: Entrepreneurship
Authors: Leonard Schlesinger (Harvard Business School); Christian Godwin (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2020
Version: 2 January 2020
Length: 12 pages
Data source: Published sources
Topics: Branding; Brands; Commodities; Consumers; Customers; Demand measurement; Design; Distribution; Entrepreneurship; Innovation; Internet; Inventions; Manufacturing; Marketing; Product development
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Share a link: https://casecent.re/p/168699
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Prize winner
Case
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Reference no. 9-817-001
Subject category: Case Method and Specialist Management Disciplines
Authors: Frank V Cespedes (Harvard Business School); Olivia Hull (Harvard Business School); Amram Migdal (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2016
Version: 1 October 2018
Revision date: 16-Oct-2018
Length: 20 pages
Data source: Field research
Topics: Consumers; Customers; Demand measurement; Entrepreneurial management; Entrepreneurship; Growth strategy; Innovation; Marketing channels; Marketing strategy; Product introduction; Product positioning; Prototypes; Sales; Sales force management; Start-up
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Share a link: https://casecent.re/p/142387
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Case
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Reference no. 9-508-S13
Spanish language
Subject category: Entrepreneurship
Authors: John T Gourville (Harvard Business School); Jerry N Conover (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2008
Version: 17 September 2002
Revision date: 26-Apr-2019
Length: 25 pages
Data source: Published sources
Topics: Collaborative innovation; Demand measurement; Patents; Performance measurement; Innovation; Consumer behavior; Distribution; Product introduction; Brands; Groupware; Branding; Multibranding; Metrics
Notes: To maximise their effectiveness, colour items should be printed in colour.
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Share a link: https://casecent.re/p/97785
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Supplementary software
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Reference no. 506-054-4
Subject category: Marketing
Authors: Klaus Wertenbroch (INSEAD)
Published by: INSEAD
Originally published in: 2006
Version: 06.2014
Format: .xls
Data source: Field research
Topics: Demand measurement; Price elasticity of demand; Price promotions; Econometrics; Market research
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Share a link: https://casecent.re/p/69836
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Case
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Reference no. 9-114-S05
Spanish language
Subject category: Finance, Accounting and Control
Authors: Natalie Kindred (Harvard Business School); Robert L Simons (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2012
Version: 24 April 2012
Revision date: 5-Apr-2019
Length: 24 pages
Data source: Field research
Topics: Cross functional management; Demand measurement; Employee benefits; Execution; Executive compensation; Hiring & employment; International human resources; Organizational culture; Organizational transformations; Organizational values; Pay for performance; Performance appraisals; Performance measurement; Social responsibility; Transformations
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Share a link: https://casecent.re/p/119811
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