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Specific topic: Millennial
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Case
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Reference no. 411-066-1
Subject category: Human Resource Management / Organisational Behaviour
Authors: Rhea Khanna (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2011
Length: 13 pages
Data source: Published sources
Topics: Generation Y; Veterans; Baby boomers; Millennial; Generation X; Twenty-something workforce; Social networking; Multigenerational; Organisational strategies; Technologically savvy; Revamp, Retain; Flexible working arrangements; Tata Consultancy Services
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Case
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Reference no. 521-0052-1
Subject category: Marketing
Authors: Glyn Atwal (Burgundy School of Business); Douglas Bryson (Rennes School of Business)
Originally published in: 2021
Length: 8 pages
Data source: Published sources
Topics: Consumer behavior; Luxury marketing; Luxury brand management; Marketing strategies; Brand management; Millennial; Millennial & Gen-Z challenges; Marketing mix; Watches; Positioning; Sustainability - brand perception; Strategy; Marketing planning and strategy; Consumer marketing
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Case from journal
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Reference no. JOBE11-0TA3
Subject category: Human Resource Management / Organisational Behaviour
Authors: Leigh Anne Clark (Middle Tennessee State University); Deana Raffo (Middle Tennessee State University)
Published by: NeilsonJournals Publishing
Originally published in: "Journal of Organizational Behavior Education", 2018
Length: 17 pages
Topics: Feedback; Constructive criticism; Millennial; Coaching; Receiving feedback; Seeking feedback; Leadership development; Growth mindset
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Case
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Reference no. 319-0167-1
Subject category: Strategy and General Management
Authors: Smita Ray (IBS Center for Management Research); Sanjib Dutta (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2019
Length: 13 pages
Data source: Published sources
Topics: Fintech; Digital bank; Digital banking; Atom Bank; Challenger bank; Digital disruption; Banking industry; Retail banking; Mobile banking; Branch-free banking; Millennial; Lifestyle banking; Banking digital platform; Deep personalization; Customer engagement
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Case
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Reference no. 519-0130-1
Subject category: Marketing
Authors: Shubhanjali Chakravarty (IBS Center for Management Research); Sanjib Dutta (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2019
Length: 15 pages
Data source: Published sources
Topics: Advertising; Sales promotion; Amul girl; Millennial; Branding; Brand promotion; FMCG; Amul; Marketing strategy; Brand strategy; Celebrity endorsement; Media strategy; Mascot; Topical advertisements; GCMMF
Notes: To maximise their effectiveness, colour items should be printed in colour.
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Case
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Reference no. 519-0117-1
Subject category: Marketing
Authors: Garima Ratna (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2019
Length: 9 pages
Data source: Published sources
Topics: Woke; Advertising; Marketing; Black Lives Matter; #MeToo; Millennial; Adverts; Woke-washing
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Case
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Reference no. 522-0089-1
Subject category: Marketing
Authors: V Namratha Prasad (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2022
Length: 7 pages
Data source: Published sources
Topics: Millennial; Personalization; Google Home; Digital assistants; Digital apps; Social media; Augmented Reality (AR); Artificial Intelligence (AI); Voice-activated technology; Competitive advantage; Differentiation strategy; Digital investment; Customer conversion; Customer retention; Big data
Tags: UN Sustainable Development Goals (UN SDGs): Goal 9: Industry, innovation and infrastructure
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Prize winner
Case
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Reference no. 322-0362-1
Subject category: Strategy and General Management
Authors: V Namratha Prasad (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2023
Length: 15 pages
Data source: Published sources
Topics: Millennial; Competitive advantage; Differentiation strategy; Customer service; Niche market; Mass market; Business environment; Family business; International market entry; Unique brand elements; Business expansion; Franchising strategy; Multilatina; Brand characteristics
Tags: UN Sustainable Development Goals (UN SDGs): Goal 8: Decent work and economic growth; Goal 9: Industry, innovation and infrastructure
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Case
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Reference no. 124-0019-1
Subject category: Finance, Accounting and Control
Authors: Rajan Shah (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2024
Length: 6 pages
Data source: Published sources
Topics: Personal loans; Millennial; Financial burden; Repayment; Financial planning; Affordability; Accessibility; Business model; Future goals
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Case
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Reference no. 9B13C028
Subject category: Human Resource Management / Organisational Behaviour
Authors: Jyotsna Bhatnagar (Management Development Institute (MDI), Gurgaon); Nakul Gupta (Management Development Institute (MDI), Gurgaon); Neha Paliwal Sharma (Author's Institution)
Published by: Ivey Publishing
Originally published in: 2013
Version: 2014-05-15
Revision date: 23-Jun-2014
Length: 8 pages
Data source: Field research
Topics: Green; Talent management; Millennial; Innovation; India; Organizational behaviour/leadership; General management/strategy; International; Entrepreneurship
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Book chapter
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Reference no. BEP7796
Authors: Yuri Kruman (Business Expert Press)
Chapter from: "What Millennials Really Want from Work and Life"
Published by: Business Expert Press
Originally published in: 2019
Length: 32 pages
Topics: Millennial; Millennials; Workplace; Work; Mythology; Business; Self-help; Data; Multi-generational workplace; Cross-generational; Communication; Benefits; Strategy; Retention; Engagement
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Book chapter
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Reference no. BEP7793
Authors: Yuri Kruman (Business Expert Press)
Chapter from: "What Millennials Really Want from Work and Life"
Published by: Business Expert Press
Originally published in: 2019
Length: 41 pages
Topics: Millennial; Millennials; Workplace; Work; Mythology; Business; Self-help; Data; Multi-generational workplace; Cross-generational; Communication; Benefits; Strategy; Retention; Engagement
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Book chapter
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Reference no. BEP7792
Authors: Yuri Kruman (Business Expert Press)
Chapter from: "What Millennials Really Want from Work and Life"
Published by: Business Expert Press
Originally published in: 2019
Length: 27 pages
Topics: Millennial; Millennials; Workplace; Work; Mythology; Business; Self-help; Data; Multi-generational workplace; Cross-generational; Communication; Benefits; Strategy; Retention; Engagement
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Book chapter
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Reference no. BEP7794
Authors: Yuri Kruman (Business Expert Press)
Chapter from: "What Millennials Really Want from Work and Life"
Published by: Business Expert Press
Originally published in: 2019
Length: 34 pages
Topics: Millennial; Millennials; Workplace; Work; Mythology; Business; Self-help; Data; Multi-generational workplace; Cross-generational; Communication; Benefits; Strategy; Retention; Engagement
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Book chapter
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Reference no. BEP7795
Authors: Yuri Kruman (Business Expert Press)
Chapter from: "What Millennials Really Want from Work and Life"
Published by: Business Expert Press
Originally published in: 2019
Length: 24 pages
Topics: Millennial; Millennials; Workplace; Work; Mythology; Business; Self-help; Data; Multi-generational workplace; Cross-generational; Communication; Benefits; Strategy; Retention; Engagement
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Book chapter
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Reference no. BEP7802
Authors: Yuri Kruman (Business Expert Press)
Chapter from: "What Millennials Really Want from Work and Life"
Published by: Business Expert Press
Originally published in: 2019
Length: 22 pages
Topics: Millennial; Millennials; Workplace; Work; Mythology; Business; Self-help; Data; Multi-generational workplace; Cross-generational; Communication; Benefits; Strategy; Retention; Engagement
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Share a link: https://casecent.re/p/160815
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Book chapter
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Reference no. BEP7803
Authors: Yuri Kruman (Business Expert Press)
Chapter from: "What Millennials Really Want from Work and Life"
Published by: Business Expert Press
Originally published in: 2019
Length: 28 pages
Topics: Millennial; Millennials; Workplace; Work; Mythology; Business; Self-help; Data; Multi-generational workplace; Cross-generational; Communication; Benefits; Strategy; Retention; Engagement
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