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Specific topic: QSR
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Case
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Reference no. 521-0088-1
Subject category: Marketing
Authors: Chen Lin (China Europe International Business School (CEIBS)); Chi Zhang (China Europe International Business School (CEIBS))
Published by: China Europe International Business School
Originally published in: 2021
Version: 2020-06-30
Length: 19 pages
Data source: Field research
Topics: QSR; Digitalization; Customer journey; Service innovation; Service marketing
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Share a link: https://casecent.re/p/178730
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Case
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Reference no. 522-0009-1
Subject category: Marketing
Authors: Angshupriya Datta (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2022
Length: 13 pages
Data source: Published sources
Topics: Subway; Star-studded; Campaign; 'Eat Fresh Refresh'; Brand transformation; QSR; Sandwich; Fast-food
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Share a link: https://casecent.re/p/182331
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Case
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Reference no. 322-0077-1
Subject category: Strategy and General Management
Authors: J Shalom Jenifer (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2022
Length: 10 pages
Data source: Published sources
Topics: CavinKare; Jango'z; QSR; Quick service restaurants; FMCG; Indian fast-food service; Fast-food; Retail store; KFC; Domino's; McDonald's diversification; Strategy 2.0
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Share a link: https://casecent.re/p/183056
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Compact case
Case
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Reference no. 320-0334-1
Subject category: Strategy and General Management
Authors: S K Kohli (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2021
Length: 5 pages
Data source: Published sources
Topics: Yum! Brands; Habit Burger Grill; QSR; Acquisition; Challenges; Growth and profitability
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Share a link: https://casecent.re/p/173234
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Case
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Reference no. 322-0382-1
Subject category: Strategy and General Management
Authors: J Shalom Jenifer (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2022
Length: 10 pages
Data source: Published sources
Topics: F&B industry; Quick Service Restaurant; QSR; KFC; McDonald's; Burger King; Domino's; Fast-food chains; Hotel business; Innovation; Hot Shoppe; Desi menu; Home grown brand
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Share a link: https://casecent.re/p/188387
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Case
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Reference no. 517-0153-1
Subject category: Marketing
Authors: Joel Sarosh Thadamalla (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2017
Length: 6 pages
Data source: Published sources
Topics: Services marketing; Standards of business conduct; Brand management; Vikram Bakshi; Connaught plaza restaurants; QSR; Food retailing; International business; Multinational corporation; Resilience
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Share a link: https://casecent.re/p/146333
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Case
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Reference no. 317-0344-1
Subject category: Strategy and General Management
Authors: Alan Hoffman (Rotterdam School of Management, Erasmus University, Innovation Co-Creation Lab (ICCL)); Natalia Gold (Rotterdam School of Management, Erasmus University)
Published by: RSM Case Development Centre
Originally published in: 2017
Revision date: 27-Oct-2017
Length: 18 pages
Data source: Published sources
Topics: QSR; Quick Service Restaurant; Fast food; Red Ocean; Burger King; Tim Hortons; Popeyes; 3G Capital
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Share a link: https://casecent.re/p/146902
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Case
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Reference no. 314-347-1
Subject category: Strategy and General Management
Authors: Alan Hoffman (Bentley University)
Published by: RSM Case Development Centre
Published in: 2014
Length: 11 pages
Data source: Published sources
Topics: Coffee; Donuts; Fair trade; Snack shop; Quick Service Restaurant; QSR; Franchising; Global expansion
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Share a link: https://casecent.re/p/125339
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Compact case
Case
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Reference no. 815-028-1
Subject category: Entrepreneurship
Authors: Vasudha M (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2015
Length: 4 pages
Data source: Published sources
Topics: India; SandWedges; Sandwiches; Mumbai; Delhi; Burgerwich; QSR; Takeaway restaurant; Ghaziabad; IMT; Market research; Social media; Word-of-mouth; Innovation; Expansion; Seed money
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Share a link: https://casecent.re/p/127200
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Case
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Reference no. 515-107-1
Subject category: Marketing
Authors: Sushree Das (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2015
Length: 11 pages
Data source: Published sources
Topics: QSR; India; Food and beverages; Digital ordering; Digital technology; Taco Bell; Domino's; Burger King; Mobile ordering; McDonald's; KFC; Mobile app; Customisation; Social media marketing; Digital strategy
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Share a link: https://casecent.re/p/129071
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Case
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Reference no. 315-219-1
Subject category: Strategy and General Management
Authors: Sapna Malhotra (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2015
Length: 13 pages
Data source: Published sources
Topics: Chipotle Mexican Grill Inc; Fast food; Fast casual; QSR; US Millennials; Fresh and healthy; Burritos; Tacos; Ethics; Competition; Sustainability challenges; IPO; Strategy; Differentiation
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Share a link: https://casecent.re/p/129381
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Case
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Reference no. 815-075-1
Subject category: Entrepreneurship
Authors: Vasudha M (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2015
Length: 6 pages
Data source: Published sources
Topics: Jumbo King; Vada Pav; Indian Snack; Dheeraj Gupta; Reeta Gupta; QSR; Fast food; Competition; Branding; Mumbai; Expansion; Growth challenges; Diversification; Core competency
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Share a link: https://casecent.re/p/130275
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Compact case
Case
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Reference no. 516-0111-1
Subject category: Marketing
Authors: Vasudha M (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2016
Length: 4 pages
Data source: Published sources
Topics: Bagrrys; Health food; Oats; Bran; Muesli; India; Marketing; Fast food; QSR; KFC; McDonalds; Fruit fibre; Choco Delite: Kellogg; Delhi; Vasant Kunj
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Share a link: https://casecent.re/p/136172
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Case
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Reference no. 816-0028-1
Subject category: Entrepreneurship
Authors: Vasudha M (Amity Research Centers); A.Saravanan Naidu (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2016
Length: 6 pages
Data source: Published sources
Topics: Double Roti; Japtej Ahluwalia; Nikesh Lamba; QSR; Gurgaon; India; Chennai; Sandwich; Burger; Desi burger; Business model; Franchise; Expansion; Growth; Product design
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Share a link: https://casecent.re/p/134644
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Compact case
Case
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Reference no. 323-0257-1
Subject category: Strategy and General Management
Authors: Shashi Kohli (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2023
Length: 5 pages
Data source: Published sources
Topics: Biggies Burger; Localised menu; QSR; Technologies; Growth; Franchising; Funding; Future plans and challenges
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Share a link: https://casecent.re/p/193297
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