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Case
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Reference no. 9-510-050
Subject category: Marketing
Authors: Elie Ofek (Harvard Business School); Jason Riis (Harvard Business School); Paul Hamilton (Stanford University)
Published by: Harvard Business Publishing
Originally published in: 2009
Version: 19 July 2012
Revision date: 3-Sep-2012
Length: 24 pages
Data source: Field research
Topics: Innovation; Market entry; Partnerships; Marketing; Marketing strategy; Entrepreneurship; Sales; Target markets; New product marketing; Product development; Technology
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Share a link: https://casecent.re/p/91962
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Case
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Reference no. 309-344-1
Subject category: Strategy and General Management
Authors: Deepti Arora (IBS Case Research Center (IBS CRC)); Sandya Edavalapati (IBS Case Research Center (IBS CRC)); Syam Prasad Gollapalli (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2009
Length: 12 pages
Data source: Published sources
Topics: Mobile phone industry; Telecommunications; Mobile spectrum; Mobile license; Acquisition; Mobile infrastructure; Market entry; Telecommunication circles; Telenor; Unitech Wireless; 2G (2nd generation); Norway; MVAS (mobile value-added services); Asia; 3G (3rd generation)
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Share a link: https://casecent.re/p/92252
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Structured assignment
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Reference no. 309-344-4
Subject category: Strategy and General Management
Authors: Deepti Arora (IBS Case Research Center (IBS CRC)); Sandya Edavalapati (IBS Case Research Center (IBS CRC)); Syam Prasad Gollapalli (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2009
Length: 2 pages
Data source: Published sources
Topics: Mobile phone industry; Telecommunications; Mobile spectrum; Mobile license; Acquisition; Mobile infrastructure; Market entry; Telecommunication circles; Telenor; Unitech Wireless; 2G (2nd generation); Norway; MVAS (mobile value-added services); Asia; 3G (3rd generation)
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Case
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Reference no. 509-107-1
Subject category: Marketing
Authors: Sheeja Acharya (ICFAI Business School, Chennai); Lekha Ravi (ICFAI Business School, Chennai); Syam Prasad Gollapalli (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2009
Length: 13 pages
Data source: Published sources
Topics: Indian telecommunications industry; Indian mobile handset manufacturers; Telecommunications service providers; Bharti Airtel; Vodafone Essar; Tie-up strategy; Market entry; Prospects and challenges
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Share a link: https://casecent.re/p/92401
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Structured assignment
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Reference no. 509-107-4
Subject category: Marketing
Authors: Sheeja Acharya (ICFAI Business School, Chennai); Lekha Ravi (ICFAI Business School, Chennai); Syam Prasad Gollapalli (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2009
Length: 2 pages
Data source: Published sources
Topics: Indian telecommunications industry; Indian mobile handset manufacturers; Telecommunications service providers; Bharti Airtel; Vodafone Essar; Tie-up strategy; Market entry; Prospects and challenges
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Share a link: https://casecent.re/p/92402
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Case
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Reference no. IB88
Subject category: Strategy and General Management
Authors: William P Barnett (Stanford Graduate School of Business, Stanford University); Xiaoqu Luo (Stanford Graduate School of Business, Stanford University); Mi Feng (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2010
Version: 4 January 2010
Length: 17 pages
Data source: Published sources
Topics: Internet; International operations; Localisation; Market entry; Market share; Revenues; Start-ups; China; Internet marketing
Notes: This item is part of a free case collection. For terms & conditions go to www.thecasecentre.org/freecaseterms
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Share a link: https://casecent.re/p/92873
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Case
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Reference no. 9-910-405
Subject category: Strategy and General Management
Authors: Christopher A Bartlett (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2009
Version: 13 August 2009
Length: 23 pages
Data source: Published sources
Topics: Industry analysis; International business; International marketing; Exports; Competition; Competitive advantage; Government regulations; Consumer behavior; Market entry
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Share a link: https://casecent.re/p/93331
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Case
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Reference no. IB39B
Subject category: Strategy and General Management
Authors: Bruce McKern (Stanford Graduate School of Business, Stanford University); Susan Mackenzie (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2003
Version: 12 December 2008
Length: 11 pages
Data source: Field research
Topics: Acquisitions; Eastern Europe; Foreign subsidiaries; Industrial goods; International business; Market entry
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Share a link: https://casecent.re/p/94569
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Case
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Reference no. 9-510-061
Subject category: Marketing
Authors: Elie Ofek (Harvard Business School); Ron Laufer (Kelley School of Business, Indiana University Bloomington)
Published by: Harvard Business Publishing
Originally published in: 2010
Version: 23 April 2014
Revision date: 13-May-2014
Length: 27 pages
Data source: Field research
Topics: Entrepreneurship; Information technology; Innovation; Market entry; Marketing management; Technological change; Web technology
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Share a link: https://casecent.re/p/94783
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Case
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Reference no. M303
Subject category: Marketing
Authors: Michaela Draganska (Stanford Graduate School of Business, Stanford University); Frederic Descamps (Stanford Graduate School of Business, Stanford University); Christopher Pennya (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2003
Version: 25 April 2003
Length: 23 pages
Data source: Field research
Topics: Market positioning; Market entry; Market research; Market segmentation; Marketing strategy; Computer industry
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Share a link: https://casecent.re/p/95559
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Case
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Reference no. 510-094-1
Subject category: Marketing
Authors: Marco Bertini (London Business School (LBS)); Diogo Coelho (London Business School (LBS))
Published by: London Business School
Published in: 2010
Length: 11 pages
Data source: Field research
Topics: Pricing strategy; Segmentation; New product launch; Competition; Non linear pricing; Market entry
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Share a link: https://casecent.re/p/95680
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Case
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Reference no. A02-10-0014
Subject category: Ethics and Social Responsibility
Authors: Andrew C Inkpen (Thunderbird School of Global Management)
Published by: Thunderbird School of Global Management
Published in: 2010
Length: 6 pages
Data source: Generalised experience
Topics: Ethics; Management; Market entry; Cross-cultural management
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Share a link: https://casecent.re/p/97809
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Case from journal
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Reference no. TCJ07-01-04
Subject category: Marketing
Authors: Jeffrey W Overby (Jack C Massey College of Business, Belmont University)
Published by: Emerald Group Publishing Limited
Published in: "The CASE Journal", 2010
Length: 27 pages
Data source: Field research
Topics: Globalization; Market entry; Entry modes; International strategy
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Share a link: https://casecent.re/p/99026
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Case
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Reference no. 9-310-071
Subject category: Entrepreneurship
Authors: Regina E Herzlinger (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2010
Version: 23 February 2021
Revision date: 29-Mar-2021
Length: 16 pages
Data source: Field research
Topics: Competitive forces; Corporate social responsibility; Employee benefits; Employee compensation; Health; Health care; Health care assistance; Health insurance; Insurance; Market entry; Exit strategy
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Share a link: https://casecent.re/p/99207
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Case
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Reference no. 811-022-1
Subject category: Entrepreneurship
Authors: Bernard Surlemont (University of Liege); Emilie Vandermeiren (University of Liege); Fabrice Pirnay (HEC Liège)
Published in: 2011
Length: 26 pages
Data source: Field research
Topics: Strategy; Market entry; Crossing the chasm; Pricing; Innovative product; Undefined needs and standards; Evolving technology; Network effects; New product launch; Start-up
Notes: This item is part of a free case collection. For terms & conditions go to www.thecasecentre.org/freecaseterms
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Share a link: https://casecent.re/p/100573
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Case
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Reference no. 9-711-457
Subject category: Strategy and General Management
Authors: David J Collis (Harvard Business School); Mary Furey (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2011
Version: 24 February 2014
Revision date: 16-May-2019
Length: 26 pages
Data source: Field research
Topics: Decision making techniques; Growth; Decision making; Innovation; Competitive strategy; Competitive advantage; Corporate strategy; Strategy management; Growth strategy; Energy policy; Business growth; Forecasting; Management; Market entry
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Share a link: https://casecent.re/p/100674
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