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Case from journal
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Reference no. NAC2603
Subject category: Marketing
Authors: Umit Akinc (Wake Forest University); Jack R. Meredith (Wake Forest University); Kirk Nelson (Sara Lee Corporation)
Published by: NACRA - North American Case Research Association
Published in: "The Case Research Journal", 2007
Length: 12 pages
Data source: Field research
Topics: Forecasting; Statistics; Regression; Cannibalization; Retail marketing
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Share a link: https://casecent.re/p/78456
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Case
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Reference no. UVA-M-0701
Subject category: Marketing
Authors: Marian C Moore (Darden School of Business, University of Virginia); Gerry Yemen (Darden School of Business, University of Virginia); Geraldine Henderson (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Published in: 2004
Length: 8 pages
Topics: Entrepreneurs; Bankruptcy; Brand management; New product introduction; Private Label; Distribution strategy; Marketing research; Marketing strategy; Retail marketing
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Share a link: https://casecent.re/p/58104
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Case
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Reference no. UVA-M-0700
Subject category: Marketing
Authors: Marian C Moore (Darden School of Business, University of Virginia); Gerry Yemen (Darden School of Business, University of Virginia); Geraldine Henderson (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2004
Revision date: 18-Oct-2021
Length: 10 pages
Topics: Entrepreneurs; Bankruptcy; Brand management; New product introduction; Private-label; Distribution strategy; Marketing research; Marketing strategy; Retail marketing
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Share a link: https://casecent.re/p/58103
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Case
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Reference no. 305-625-1
Subject category: Strategy and General Management
Authors: Souvik Dhar (IBS Case Development Center); Priyanka Ramgopal (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2005
Length: 7 pages
Data source: Published sources
Topics: Sunoco Incorporation; Refining strategies; Retailing strategies; Competitive advantage; Integrated oil company; Retail marketing; Refining and supply business; Downstream activities; Location advantages; Acquisitions
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Share a link: https://casecent.re/p/66296
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Case
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Reference no. 521-0055-1
Subject category: Marketing
Authors: Harjot Singh (Thapar Institute of Engineering & Technology)
Originally published in: 2021
Version: 29-Apr-2021
Length: 8 pages
Data source: Generalised experience
Topics: Consumer behavior; Retail marketing; Sales and distribution management
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Share a link: https://casecent.re/p/176662
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Case
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Reference no. 521-0101-1
Subject category: Marketing
Authors: Harjot Singh (Thapar Institute of Engineering & Technology)
Originally published in: 2021
Version: 21-Sep-2021
Length: 7 pages
Data source: Generalised experience
Topics: Consumer behavior; Sales and distribution management; Retail marketing
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Share a link: https://casecent.re/p/180068
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Case
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Reference no. 520-0045-1
Subject category: Marketing
Authors: Harjot Singh (Thapar Institute of Engineering & Technology)
Originally published in: 2020
Version: 23-Apr-2020
Length: 10 pages
Data source: Generalised experience
Topics: Sales and distribution management; Services marketing; Entrepreneurship; Retail marketing
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Case
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Reference no. 520-0041-1
Subject category: Marketing
Authors: Harjot Singh (Thapar Institute of Engineering & Technology)
Originally published in: 2020
Version: 24-Mar-2020
Length: 8 pages
Data source: Generalised experience
Topics: Sales and distribution management; Services marketing; Entrepreneurship; Retail marketing
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Case
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Reference no. 519-0131-1
Subject category: Marketing
Authors: Koti Vinod Babu (IBS Center for Management Research); V Namratha Prasad (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2019
Length: 15 pages
Data source: Published sources
Topics: Retail marketing; Hyperlocal marketing strategy; Entrepreneurial ethics; Disruptive business model; Customer expectation of service; Product positioning; Marketing strategy formulation; Kalyan jewelers; Celebrity endorsement; Indian jewelry market; Brand management; National brand identity; Customer service; Customer loyalty and trust; Global strategy
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Share a link: https://casecent.re/p/165181
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Case
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Reference no. 522-0052-1
Subject category: Marketing
Authors: Latchezar Hristov (AUDENCIA)
Published by: Audencia EESC
Originally published in: 2022
Version: 24-May-2022
Length: 17 pages
Data source: Published sources
Topics: Retail marketing; Retail marketing management; Retail marketing strategy; Innovation management; International retailing; Marketing; Retail management; Strategy - business and marketing; Sustainable development
Tags: UN Sustainable Development Goals (UN SDGs): Goal 3: Good health and well-being; Goal 9: Industry, innovation and infrastructure; Goal 12: Responsible consumption and production
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Share a link: https://casecent.re/p/185097
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Case
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Reference no. 517-0127-1
Subject category: Marketing
Authors: Glyn Atwal (Burgundy School of Business); Douglas Bryson (Rennes School of Business)
Originally published in: 2017
Length: 15 pages
Data source: Generalised experience
Topics: Luxury marketing; Fashion marketing; Retail marketing; Brand communications; Customer service; Retail environment
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Share a link: https://casecent.re/p/145389
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Case
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Reference no. CCW170504
Subject category: Marketing
Authors: Leonard Sherman (Columbia Business School, Columbia University)
Published by: Columbia CaseWorks, Columbia Business School
Originally published in: 2016
Version: 7 November 2016
Revision date: 17-Jul-2017
Length: 26 pages
Data source: Field research
Topics: Brand; Brand identity; Disruption; Market disruption; Disruptive marketing; Launch strategy; Brand awareness; Guerilla marketing; Social media; Retail marketing; Sleep industry
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Case
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Reference no. 524-0090-1
Subject category: Marketing
Authors: V Kumaresan (Knowledge Institute Of Technology); Sudhir Pandey (Amrut Mody School of Management, Ahmedabad University); Darshana Padia (Amrut Mody School of Management, Ahmedabad University); Sujo Thomas (Amrut Mody School of Management, Ahmedabad University); Ritesh Patel (Sanjivani College of Engineering)
Published in: 2024
Length: 12 pages
Data source: Published sources
Topics: Retail marketing
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Case
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Reference no. 9B04A010
Subject category: Marketing
Authors: Terry H Deutscher (Ivey Business School, Western University); Christopher Spalding (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 2003
Version: 2004-04-20
Length: 25 pages
Data source: Field research
Topics: Marketing communication; Consumer marketing; Sales promotion; Retail marketing
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Share a link: https://casecent.re/p/14143
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Compact case
Supplement
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Reference no. 9B04A011
Subject category: Marketing
Authors: Terry H Deutscher (Ivey Business School, Western University); Christopher Spalding (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 2003
Version: 2004-04-20
Length: 4 pages
Data source: Field research
Topics: Marketing communication; Consumer marketing; Sales promotion; Retail marketing
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Note
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Reference no. 9B01A022
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2001
Version: 2001-10-26
Length: 12 pages
Data source: Published sources
Topics: Retailing; Retail marketing
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Share a link: https://casecent.re/p/14392
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Note
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Reference no. 9B02A012
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Yvette Mahieu (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2002
Version: 2002-04-24
Length: 21 pages
Data source: Published sources
Topics: Retailing; Retail marketing; Internet; e-Commerce
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Share a link: https://casecent.re/p/14585
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