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Published by: Babson College
Originally published in: 2008
Version: 8 February 2009
Compact case
Published by: INSEAD
Originally published in: 2011
Version: 02/2021
Revision date: 5-Mar-2021
Case from journal
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Reference no. NAC2025
Published by: NACRA - North American Case Research Association
Published in: "The Case Research Journal", 2000
Case from journal
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Reference no. NAC1806
Subject category: Marketing
Published by: NACRA - North American Case Research Association
Published in: "The Case Research Journal", 1998
Length: 25 pages
Data source: Field research
Case from journal
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Reference no. NAC2107
Published by: NACRA - North American Case Research Association
Published in: "The Case Research Journal", 2001
Length: 35 pages
Data source: Field research
Case from journal
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Reference no. NAC2029
Published by: NACRA - North American Case Research Association
Published in: "The Case Research Journal", 2000
Length: 8 pages
Data source: Field research
Compact case
Case from journal
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Reference no. JIACS14-03-03
Published by: Allied Business Academies
Published in: "Journal of the International Academy for Case Studies", 2008
Case from journal
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Reference no. JIACS12-05-13
Published by: Allied Business Academies
Published in: "Journal of the International Academy for Case Studies", 2006
Case
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Reference no. 312-057-1
Published by: Cranfield School of Management
Published in: 2012
Supplement
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Reference no. 312-059-1
Published by: Cranfield School of Management
Published in: 2012
Compact case
Case
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Reference no. 312-058-1
Published by: Cranfield School of Management
Published in: 2012
Published by: Darden Business Publishing
Originally published in: 2004
Version: 14 August 2018
Revision date: 5-Sep-2018
Prize winner
Case
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Reference no. UVA-F-1946
Published by: Darden Business Publishing
Originally published in: 2020
Version: 17 February 2022
Revision date: 7-Mar-2022
Originally published in: 2020
Version: 18-Nov-2020
Length: 16 pages
Data source: Field research
Notes: To maximise their effectiveness, colour items should be printed in colour.
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