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Specific topic: Luxury goods
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Prize winner
Case
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Reference no. 07-045
Subject category: Strategy and General Management
Authors: David McAdams (Duke University); Cate Reavis (MIT Sloan School of Management, Massachusetts Institute of Technology)
Published by: MIT Sloan School of Management
Originally published in: 2008
Version: 7 January 2008
Length: 19 pages
Data source: Field research
Topics: Diamond industry; Synthetic diamonds; Strategy; DeBeers; Technology; Luxury goods; Marketing; Monopoly
Notes: This item is part of a free case collection. For terms & conditions go to www.thecasecentre.org/freecaseterms
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Share a link: https://casecent.re/p/102355
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Case
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Reference no. 308-119-1
Subject category: Strategy and General Management
Authors: Chinmoy Kumar (IBS Research Centre, Kolkata (IRCK)); Ishani Chakraborty (IBS Research Centre, Kolkata (IRCK)); Priti Krishnan (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 9 pages
Data source: Published sources
Topics: Fashion magazine; Style bible; Conde Nast; Global fashion; Women's fashion; Vogue; Luxury brands; Clothing and accessories; Giorgio Armani; Dior; Gucci; Luxury goods; Print advertising; Print media; Marie Claire
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Share a link: https://casecent.re/p/80190
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Structured assignment
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Reference no. 308-119-4
Subject category: Strategy and General Management
Authors: Chinmoy Kumar (IBS Research Centre, Kolkata (IRCK)); Ishani Chakraborty (IBS Research Centre, Kolkata (IRCK)); Priti Krishnan (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 2 pages
Data source: Published sources
Topics: Fashion magazine; Style bible; Conde Nast; Global fashion; Women's fashion; Vogue; Luxury brands; Clothing and accessories; Giorgio Armani; Dior; Gucci; Luxury goods; Print advertising; Print media; Marie Claire
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Share a link: https://casecent.re/p/80193
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Case
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Reference no. 508-060-1
Subject category: Marketing
Authors: Gerald Yong Gao (HKU Business School, The University of Hong Kong); Jiangyong Lu (HKU Business School, The University of Hong Kong); Hung Gay Fung (HKU Business School, The University of Hong Kong); Claudia HL Woo (HKU Business School, The University of Hong Kong)
Published by: Asia Case Research Centre, The University of Hong Kong
Published in: 2008
Length: 22 pages
Data source: Published sources
Topics: Brand management; Luxury goods; Brand image; Positioning strategy; International marketing; Conspicuous consumption; China; Luxury; Consumer behaviour
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Share a link: https://casecent.re/p/81554
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Case
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Reference no. 308-312-1
Subject category: Strategy and General Management
Authors: Stephan Wagner (WHU Otto Beisheim School of Management); Pan Grosse-Ruyken (WHU Otto Beisheim School of Management); Marius Till Fritzsche (WHU Otto Beisheim School of Management); Sebastian Kowallik (WHU Otto Beisheim School of Management); Max-Alexander Borreck (WHU Otto Beisheim School of Management)
Published by: WHU - Otto Beisheim School of Management
Originally published in: 2008
Version: 3 April 2008
Length: 20 pages
Data source: Field research
Topics: Fashion; Apparel; Luxury goods; Market entry; Russia; Europe; Marketing; Supply chain; Wholesale; Retail; Start-up
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Share a link: https://casecent.re/p/84207
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Case
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Reference no. 312-138-1
Subject category: Strategy and General Management
Authors: G Nicolas Kfuri (GISMA Business School GmbH); Susan Wang (GISMA Business School GmbH); Suneet Pahwa (GISMA Business School GmbH)
Published in: 2012
Length: 83 pages
Data source: Field research
Topics: Champagne; Luxury goods; France; International expansion; Emerging markets; Developed markets; Wine; LVMH; Positioning strategies; Beverages; Branding; Growth strategies; Consumer behaviour; Transnational strategies; Country of origin effect
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Share a link: https://casecent.re/p/108387
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Prize winner
Case
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Reference no. 504-007-1
Subject category: Marketing
Authors: Pierre Chandon (INSEAD); Vadim Grigorian (INSEAD)
Published by: INSEAD
Originally published in: 2004
Version: 01/2020
Revision date: 6-Jan-2021
Length: 24 pages
Data source: Field research
Topics: Branding; Marketing; Brand management; Brand extension; Fashion; Luxury goods; Advertising; Logos
Notes: To maximise their effectiveness, colour items should be printed in colour.
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Share a link: https://casecent.re/p/7937
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Case
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Reference no. 501-056-1
Subject category: Marketing
Authors: Pierre Chandon (INSEAD); Klaus Wertenbroch (INSEAD); Nicholas Rowell (INSEAD)
Published by: INSEAD
Originally published in: 2001
Version: 01/2020
Revision date: 6-Jan-2021
Length: 21 pages
Data source: Field research
Topics: Marketing; Advertising; Branding; Brand management; Luxury goods; Cosmetics; Perfumes; Brand revitalisation
Notes: To maximise their effectiveness, colour items should be printed in colour.
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Case
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Reference no. 304-274-1
Subject category: Strategy and General Management
Authors: Ashok Som (ESSEC Business School)
Published by: ESSEC Business School
Originally published in: 2004
Version: 1 Aug 2007
Length: 22 pages
Data source: Published sources
Topics: Managing the global conglomerate; Decentralised organisation; Mergers & acquisitions (M&A); Synergy, organic growth, competition; Multi-branded strategy; Star brands; Brand management; Portfolio management; International management; Global operations; Leadership; Bernard Arnault; Luxury goods; France
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Share a link: https://casecent.re/p/19848
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Case
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Reference no. 505-136-1
Subject category: Marketing
Authors: AV Vedpuriswar (IBS Case Research Center (IBS CRC)); Ruchi Mankad (ICFAI Business School, Ahmedabad)
Published by: IBS Research Center
Published in: 2005
Length: 12 pages
Data source: Published sources
Topics: Diamond industry; Luxury goods; Supplier of choice; Value chain; Advertising campaign; Marketing; Promotion; Segmenting; Targeting; Positioning; Aspirational product; Print advertising; Women; Non-bridal segment; Advertising budget
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Share a link: https://casecent.re/p/66070
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Case
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Reference no. 306-101-1
Subject category: Strategy and General Management
Authors: Bharathi S Gopal (IBS Case Research Center (IBS CRC)); TR Venkatesh (IBS Case Research Center (IBS CRC))
Published by: IBS Research Center
Published in: 2006
Length: 13 pages
Data source: Published sources
Topics: Luxury goods; China; Counterfeiting; Fake; Pirated; Country of origin; Luxury retailing; Market potential; Tourism and luxury industry; Local partnerships; Brand image; Louis Vuitton Moet Hennessy (LVMH); Gucci; Richemont; Yuan
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Share a link: https://casecent.re/p/66728
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Case
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Reference no. 620-0016-1
Subject category: Production and Operations Management
Authors: Wei Zhang (HKU Business School, The University of Hong Kong); Jingyu Chen (Faculty of Science, The University of Hong Kong)
Published by: Asia Case Research Centre, The University of Hong Kong
Originally published in: 2020
Version: 20 January 2020
Length: 12 pages
Data source: Field research
Topics: Data analytics; Jewelry; Luxury goods; Retail; Inventory management; Demand forecast; Assortment planning; Omni-channel; Female decision maker; China
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Share a link: https://casecent.re/p/169731
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Case
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Reference no. 319-0345-1
Subject category: Strategy and General Management
Authors: Jyothi R Javalgi (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2019
Length: 10 pages
Data source: Published sources
Topics: LVMH-Moet Hennessy-Louis Vuitton; Stella McCartney; Environmental credentials; Social responsibility; Millennials; Greener fashion; Ethical issues; Animal fur; Luxury fashion house; Luxury goods; Luggage company; Rihanna; Kering; Gucci; Michael Kors
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Share a link: https://casecent.re/p/166339
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Case
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Reference no. 417-0029-1
Subject category: Human Resource Management / Organisational Behaviour
Authors: Frederic Clement Godart (INSEAD); David Dubois (INSEAD); Brian Henry (INSEAD); Iain Ding (INSEAD)
Published by: INSEAD
Originally published in: 2017
Version: 03.2017
Length: 11 pages
Data source: Published sources
Topics: Shang Xia; Hermes International; Chinese luxury goods; Luxury goods; Lacquer silk; Zitan wood; Guimet museum; Style; Jiang Qiong Er; Patrick Thomas; Axel Dumas; Guillaume Brochard; Bamboo teaware; Cashmere felt
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Share a link: https://casecent.re/p/142381
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