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Case
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Reference no. UVA-M-0774
Subject category: Marketing
Authors: Paul W Farris (Darden School of Business, University of Virginia); Rajkumar Venkatesan (Darden School of Business, University of Virginia); Ivy Zuckerman (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2009
Version: 10 June 2016
Revision date: 17-Aug-2016
Length: 18 pages
Data source: Published sources
Topics: Vodka; Beverage; Launch; Distribution channels
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Share a link: https://casecent.re/p/94341
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Case
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Reference no. 308-189-1
Subject category: Strategy and General Management
Authors: Joel Sarosh Thadamalla (ICFAI Business School, Ahmedabad); Bhavesh Kumar Makwana (ICFAI Business School, Ahmedabad); Chiradeep Chatterjee (IBS Case Development Center); Rajan Shah (ICFAI Business School, Ahmedabad)
Published by: IBS Research Center
Published in: 2008
Length: 11 pages
Data source: Published sources
Topics: Growth strategy; European alcohol beverage industry; Vodka; Vodka in France; Entry level strategies; Changing consumer taste and preferences; Binge drinker; Premium spirits; At-home beer consumption; Russian Standard Original; Scotch whisky market; Russian Standard in France; Obesity concerns; Changing lifestyles
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Share a link: https://casecent.re/p/81698
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Structured assignment
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Reference no. 308-189-4
Subject category: Strategy and General Management
Authors: Joel Sarosh Thadamalla (ICFAI Business School, Ahmedabad); Bhavesh Kumar Makwana (ICFAI Business School, Ahmedabad); Chiradeep Chatterjee (IBS Case Development Center); Rajan Shah (ICFAI Business School, Ahmedabad)
Published by: IBS Research Center
Published in: 2008
Length: 9 pages
Data source: Published sources
Topics: Growth strategy; European alcohol beverage industry; Vodka; Vodka in France; Entry level strategies; Changing consumer taste and preferences; Binge drinker; Premium spirits; At-home beer consumption; Russian Standard Original; Scotch whisky market; Russian Standard in France; Obesity concerns; Changing lifestyles
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Share a link: https://casecent.re/p/81699
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Case
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Reference no. 506-081-1
Subject category: Marketing
Authors: Bharathi S Gopal (IBS Case Research Center (IBS CRC)); TR Venkatesh (IBS Case Research Center (IBS CRC))
Published by: IBS Research Center
Published in: 2006
Length: 24 pages
Data source: Published sources
Topics: Absolut; Vodka; Distilled spirits; Advertising; Sweden; Country of origin; Smirnoff; Absolut Perfection; Ice hotel; Fashion; Grey Goose; V&S (Vin & Spirit AB); Spirits brand; US spirits; Premium vodka
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Share a link: https://casecent.re/p/68714
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Case
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Reference no. 519-0047-1
Subject category: Marketing
Authors: Jean-Louis Martinez (Omnes Education)
Published by: OMNES EDUCATION Group
Originally published in: 2019
Version: March 2019
Length: 22 pages
Data source: Field research
Topics: Wine and spirits market; Vodka; Product positioning; Communication; Purchasing behavior
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Share a link: https://casecent.re/p/161140
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Case
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Reference no. UVA-M-0952
Subject category: Marketing
Authors: Lalin Anik (Darden School of Business, University of Virginia); Johnny Miles (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2017
Version: 6 December 2017
Revision date: 15-Jan-2018
Length: 10 pages
Data source: Published sources
Topics: Brand management; Product placement; Promotion; Theory of cool; Entertainment industry; Marketing strategy; James Bond; Beer; Vodka; Heineken; Aston Martin; Marketing; Advertising and promotion; Global marketing
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Share a link: https://casecent.re/p/145615
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