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Compact case
Case
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Reference no. IMD-7-2201
Published by: Institute for Management Development (IMD)
Originally published in: 2020
Version: 13.05.2020
Revision date: 08-Jun-2020
Length: 4 pages
Data source: Published sources

Abstract

This case contrasts GE with Haier. GE was a pioneer of platforms and services from the 1980s onwards. Yet in 2011 when it turned to leverage the digital age through developing a platform called Predix, it did not succeed. In contrast, the case looks at Haier, which grew from a single refrigerator factory to a global white goods and electronics company which has successfully leveraged digital transformation and has used platforms to develop into a strong ecosystem player, actually buying GE's applicance business.

Time period

The events covered by this case took place in 1980 to 2020.

Geographical setting

Region:
World/global

Featured companies

General Electric
Haier

About

Abstract

This case contrasts GE with Haier. GE was a pioneer of platforms and services from the 1980s onwards. Yet in 2011 when it turned to leverage the digital age through developing a platform called Predix, it did not succeed. In contrast, the case looks at Haier, which grew from a single refrigerator factory to a global white goods and electronics company which has successfully leveraged digital transformation and has used platforms to develop into a strong ecosystem player, actually buying GE's applicance business.

Settings

Time period

The events covered by this case took place in 1980 to 2020.

Geographical setting

Region:
World/global

Featured companies

General Electric
Haier

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