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Case
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Reference no. F195-001-1
French language
Published by: INSEAD
Originally published in: 2005
Version: 07.2005
Notes: To maximise their effectiveness, colour items should be printed in colour.

Abstract

This is a French version. This is part of a case series. The case series analyses the entry of a European mass retailer in Asia.

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Abstract

This is a French version. This is part of a case series. The case series analyses the entry of a European mass retailer in Asia.

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