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Supporting video
-
Reference no. 195-001-3
Subject category: Economics, Politics and Business Environment
Authors: Philippe Lasserre (INSEAD); Pierre Courbon (INSEAD)
Published by: INSEAD
Published in: 1995
Length: 13 minutes
Data source: Field research
Topics: Asia Pacific; International strategy; Entry strategy; Marketing in Asia; International services; Asia business
Notes: File size 1.25GB. Click for more information.
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Abstract

This supporting video is to accompany the case series. The case series analyses the entry of a European mass retailer in Asia.
Location:
Taiwan
Industry:
Distribution, retailing, hypermarkets
Teaching note
-
Reference no. 195-001-8
Subject category: Economics, Politics and Business Environment
Authors: Philippe Lasserre (INSEAD); Pierre Courbon (INSEAD)
Published by: INSEAD
Originally published in: 1995
Version: 05.2003
Length: 20 pages
Data source: Field research
View full details
Case
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Reference no. 195-001-1
Subject category: Economics, Politics and Business Environment
Authors: Philippe Lasserre (INSEAD); Pierre Courbon (INSEAD)
Published by: INSEAD
Originally published in: 1995
Version: 02/2024
Length: 21 pages
Data source: Field research
Topics: Asia Pacific; International strategy; Entry strategy; Marketing in Asia; International services; Asia business
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details
Case
-
Reference no. 195-002-1
Subject category: Economics, Politics and Business Environment
Authors: Philippe Lasserre (INSEAD); Pierre Courbon (INSEAD)
Published by: INSEAD
Published in: 1995
Length: 8 pages
Data source: Field research
Topics: Asia Pacific; International strategy; Entry strategy; Marketing in Asia; International services; Asia business
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details
Case
-
Reference no. F195-001-1
French language
Subject category: Economics, Politics and Business Environment
Authors: Philippe Lasserre (INSEAD); Pierre Courbon (INSEAD)
Published by: INSEAD
Originally published in: 1995
Version: 07.2005
Length: 21 pages
Data source: Field research
Topics: Asia Pacific; International strategy; Entry strategy; Marketing in Asia; International services; Asia business
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details
Case
-
Reference no. F195-002-1
French language
Subject category: Economics, Politics and Business Environment
Authors: Philippe Lasserre (INSEAD); Pierre Courbon (INSEAD)
Published by: INSEAD
Originally published in: 1995
Version: 07.2005
Length: 8 pages
Data source: Field research
Topics: Asia Pacific; International strategy; Entry strategy; Marketing in Asia; International services; Asia business
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details

About

Abstract

This supporting video is to accompany the case series. The case series analyses the entry of a European mass retailer in Asia.

Settings

Location:
Taiwan
Industry:
Distribution, retailing, hypermarkets

Related

Teaching note
-
Reference no. 195-001-8
Subject category: Economics, Politics and Business Environment
Authors: Philippe Lasserre (INSEAD); Pierre Courbon (INSEAD)
Published by: INSEAD
Originally published in: 1995
Version: 05.2003
Length: 20 pages
Data source: Field research
View full details
Case
-
Reference no. 195-001-1
Subject category: Economics, Politics and Business Environment
Authors: Philippe Lasserre (INSEAD); Pierre Courbon (INSEAD)
Published by: INSEAD
Originally published in: 1995
Version: 02/2024
Length: 21 pages
Data source: Field research
Topics: Asia Pacific; International strategy; Entry strategy; Marketing in Asia; International services; Asia business
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details
Case
-
Reference no. 195-002-1
Subject category: Economics, Politics and Business Environment
Authors: Philippe Lasserre (INSEAD); Pierre Courbon (INSEAD)
Published by: INSEAD
Published in: 1995
Length: 8 pages
Data source: Field research
Topics: Asia Pacific; International strategy; Entry strategy; Marketing in Asia; International services; Asia business
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details
Case
-
Reference no. F195-001-1
French language
Subject category: Economics, Politics and Business Environment
Authors: Philippe Lasserre (INSEAD); Pierre Courbon (INSEAD)
Published by: INSEAD
Originally published in: 1995
Version: 07.2005
Length: 21 pages
Data source: Field research
Topics: Asia Pacific; International strategy; Entry strategy; Marketing in Asia; International services; Asia business
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details
Case
-
Reference no. F195-002-1
French language
Subject category: Economics, Politics and Business Environment
Authors: Philippe Lasserre (INSEAD); Pierre Courbon (INSEAD)
Published by: INSEAD
Originally published in: 1995
Version: 07.2005
Length: 8 pages
Data source: Field research
Topics: Asia Pacific; International strategy; Entry strategy; Marketing in Asia; International services; Asia business
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details