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Supporting video
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Reference no. 195-001-3
Published by: INSEAD
Published in: 1995
Length: 13 minutes
Data source: Field research
Notes: File size 1.25GB. Click for more information.

Abstract

This supporting video is to accompany the case series. The case series analyses the entry of a European mass retailer in Asia.

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Abstract

This supporting video is to accompany the case series. The case series analyses the entry of a European mass retailer in Asia.

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