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Authors: Gary P Pisano
Chapter from: "The Development Factory: Unlocking the Potential of Process Innovation"
Published by: Harvard Business Publishing
Published in: 2008

Abstract

Established pharmaceutical firms and new entrants alike have pursued various strategies for improving their process development capabilities in an arena in which firms have traditionally competed solely on the basis of new product introductions. This chapter outlines important process development lessons from the world of pharmaceuticals for managers and researchers in other industries. This chapter is excerpted from ‘The Development Factory: Unlocking the Potential of Process Innovation'.

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Abstract

Established pharmaceutical firms and new entrants alike have pursued various strategies for improving their process development capabilities in an arena in which firms have traditionally competed solely on the basis of new product introductions. This chapter outlines important process development lessons from the world of pharmaceuticals for managers and researchers in other industries. This chapter is excerpted from ‘The Development Factory: Unlocking the Potential of Process Innovation'.

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