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Case
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Reference no. 379-017-1
Subject category: Strategy and General Management
Authors: R J Wooding (Cranfield University); Roy W Hill (Cranfield University)
Published by: Cranfield School of Management
Published in: 1979
Length: 21 pages
Data source: Field research
Topics: Marketing (general); Corporate strategy
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Share a link: https://casecent.re/p/24335
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Case
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Reference no. 374-077-1
Subject category: Strategy and General Management
Authors: John M Stopford (London Business School (LBS))
Published by: London Business School
Published in: 1974
Length: 11 pages
Data source: Field research
Topics: Rescue; New management; Marketing (general)
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Share a link: https://casecent.re/p/24501
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Background note
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Reference no. 373-036-5
Subject category: Strategy and General Management
Authors: CJ Constable (Cranfield School of Management, Cranfield University)
Published by: Cranfield School of Management
Published in: 1973
Length: 23 pages
Data source: Published sources
Topics: Industrial structure; Business environment; Distribution; Operations management; Marketing (general)
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Share a link: https://casecent.re/p/24623
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Case
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Reference no. 721-0022-1
Subject category: Ethics and Social Responsibility
Authors: David Vang (University of St. Thomas); Mary Daugherty (University of St. Thomas)
Originally published in: 2021
Version: 28-Feb-2021
Length: 9 pages
Data source: Published sources
Topics: Business ethics; Infidelity; Human nature; Marketing (general)
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Share a link: https://casecent.re/p/175719
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Case
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Reference no. 522-0093-1
Subject category: Marketing
Authors: Sujo Thomas (Amrut Mody School of Management, Ahmedabad University); Sudhir Pandey (Ahmedabad University); Pooja Kawle (Savitribai Phule Pune University); Ritesh Patel (Sanjivani College of Engineering)
Originally published in: 2022
Revision date: 11-Nov-2022
Length: 9 pages
Data source: Published sources
Topics: Marketing (general); Retail and consumer goods; Monetization; Sports business; Retail business environment
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Share a link: https://casecent.re/p/187632
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Case
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Reference no. 323-0018-1
Subject category: Strategy and General Management
Authors: Mark Samuel (AUDENCIA)
Published by: Audencia EESC
Originally published in: 2023
Version: 16-Jan-2023
Length: 19 pages
Data source: Generalised experience
Topics: Strategy adaption; General management; Cross-cultural behavior; Marketing (general); Change management, resistance, cultural change; Contemporary issues; International management
Tags: UN Sustainable Development Goals (UN SDGs): Goal 9: Industry, innovation and infrastructure
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Share a link: https://casecent.re/p/188876
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Case
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Reference no. 517-0110-1
Subject category: Marketing
Authors: D Murthy (Welingkar Institute of Management Development & Research); K Sumanth (Kirloskar Institute of Advanced Management Studies (KIAMS))
Originally published in: 2017
Version: 19-May-2017
Length: 17 pages
Data source: Published sources
Topics: Marketing (general); Oligopoly market; Market penetration; Customer acquisition; Market share extension; Business sustenance; Customer retention management; Advantages of late entry in market; Consumer behavior
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Share a link: https://casecent.re/p/144834
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Case
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Reference no. 518-0062-1
Subject category: Marketing
Authors: Suchita Jha (Symbiosis Institute of International Business (SIIB)); Akansh Gangil (Symbiosis Institute of International Business (SIIB))
Originally published in: 2018
Revision date: 19-Jul-2018
Length: 7 pages
Data source: Field research
Topics: Entrepreneurship; Marketing (general); Marketing & retail
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Share a link: https://casecent.re/p/153359
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New product
Case
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Reference no. 525-0019-1
Subject category: Marketing
Authors: Turki Alhazmi (King Fahd University of Petroleum & Minerals); Nasser Alqahtani (King Fahd University of Petroleum & Minerals)
Published in: 2025
Length: 16 pages
Data source: Field research
Topics: Marketing (general); Marketing (business); Marketing & advertising; Branding - global and local brands; Branding & emerging countries; Branding and advertising; Branding and performance; Branding campaign; Branding challenges; Digital transformation; Rebranding; Rebranding and repositioning strategies; Gen Z consumers; Nostalgia brands; Brand revitalization
Tags: UN Sustainable Development Goals (UN SDGs): Goal 9: Industry, innovation and infrastructure
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Share a link: https://casecent.re/p/205362
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