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Case
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Reference no. 510-104-1
Subject category: Marketing
Authors: Leslie MacKrell (Baruch College, City University of New York); Eric Pliner (Baruch College, City University of New York)
Published by: Reaching Out MBA LGBT Case Collection
Published in: 2010
Length: 28 pages
Data source: Published sources
Topics: GLBT; Video games; Coming out; Professional athletes; Gay; Lesbian; Marketing
Tags: Berkeley Haas Center for Equity, Gender and Leadership (EGAL) Case Compendium: DEI focus
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Share a link: https://casecent.re/p/96782
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Case
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Reference no. 07-046
Subject category: Knowledge, Information and Communication Systems Management
Authors: John Sterman (MIT Sloan School of Management, Massachusetts Institute of Technology); Kahn Jekarl (MIT Sloan School of Management, Massachusetts Institute of Technology); Cate Reavis (MIT Sloan School of Management, Massachusetts Institute of Technology)
Published by: MIT Sloan School of Management
Originally published in: 2007
Version: 17 September 2008
Length: 24 pages
Data source: Field research
Topics: Video games; Sony; Nintendo; Microsoft; Technology; Entertainment; Hardware; Software; Publishing; Internet; Strategy; Video game violence
Notes: This item is part of a free case collection. For terms & conditions go to www.thecasecentre.org/freecaseterms
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Share a link: https://casecent.re/p/102356
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Case
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Reference no. 506-231-1
Subject category: Marketing
Authors: Joel Sarosh Thadamalla (ICFAI Business School, Ahmedabad); Amish Shah (ICFAI Business School, Ahmedabad)
Published by: IBS Research Center
Published in: 2006
Length: 20 pages
Data source: Published sources
Topics: Branding; Marketing; Advertising; Emerging media opportunity; Around game advertising; In-game placement; Advergaming; Video games; Computer games; Console games; Net games; On-line games; Mobile games; Interactive entertainment; Massive Incorporated
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Share a link: https://casecent.re/p/70593
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Case
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Reference no. 507-026-1
Subject category: Marketing
Authors: B Anand Rao (ICFAI Business School, Chennai); R Rajnikant (ICFAI Business School, Chennai); Doris Rajakumari John (ICFAI Business School, Chennai)
Published by: IBS Research Center
Published in: 2007
Length: 28 pages
Data source: Published sources
Topics: Traditional toys and games; Mattel; Hasbro; Barbie; Video games; Bratz; Hotwheels; Fisher Price; American girl; Kids getting older younger; Brand building; Radica games; Kids marketing; Tickle Me Elmo; Web page design
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Share a link: https://casecent.re/p/71389
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Structured assignment
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Reference no. 304-056-4
Subject category: Strategy and General Management
Authors: Sumit Kumar Chaudhuri (IBS Case Development Center); Vamseedhar Paidipati (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2007
Length: 14 pages
Data source: Published sources
Topics: Nintendo; Sony; Microsoft; GameCube; Gameboy; GameBoy Advance; PlayStation; XBox; Gaming market; Nintendo's struggles in gaming market; Video games; Technology; Genre trends in gaming market; Satoru Iwata
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Share a link: https://casecent.re/p/74170
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Case
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Reference no. 308-393-1
Subject category: Strategy and General Management
Authors: Priti Krishnan (IBS Case Development Center); Saumya Ranjan Dash (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2008
Length: 15 pages
Data source: Published sources
Topics: Video games; Innovation; Competition; Sony; Microsoft; Value chain; Business model; Consumer behaviour; Industry dynamics; PlayStation; Competitive strategy; Technology; Critical success factors; Nintendo
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Structured assignment
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Reference no. 308-393-4
Subject category: Strategy and General Management
Authors: Priti Krishnan (IBS Case Development Center); Saumya Ranjan Dash (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2008
Length: 15 pages
Data source: Published sources
Topics: Video games; Innovation; Competition; Sony; Microsoft; Value chain; Business model; Consumer behaviour; Industry dynamics; PlayStation; Competitive strategy; Technology; Critical success factors; Nintendo
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Case
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Reference no. SM24C
Subject category: Strategy and General Management
Authors: Robert A Burgelman (Stanford Graduate School of Business, Stanford University); Frederic Descamps (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2002
Version: 23 September 2002
Length: 35 pages
Data source: Field research
Topics: Video games; On-line retailing; Strategic planning; Strategic implementation
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Case
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Reference no. 307-447-1
Subject category: Strategy and General Management
Authors: Parvez Momin (IBS Case Research Center (IBS CRC)); Mridu Verma (IBS Case Research Center (IBS CRC))
Published by: IBS Research Center
Published in: 2007
Length: 16 pages
Data source: Published sources
Topics: Nintendo's decline; Gaming industry; Strategy to recover market share; Wii; XBox; PlayStation; Nintendo; Game Cube; Video games; Chief Executive Officer) Satoru Iwata; New product launch strategy
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Structured assignment
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Reference no. 307-436-4
Subject category: Strategy and General Management
Authors: Bharathi S Gopal (IBS Case Research Center (IBS CRC)); Brinda Gothandapani (IBS Center for Management Research); Chiradeep Chatterjee (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2007
Length: 3 pages
Data source: Published sources
Topics: Barbie; Mattel; Toy industry; Video games; Competition; Hasbro; Age-compression; KGOY (kids getting older younger); Fisher-Price; Handlers; LeapFrog Enterprises; Jakks Pacific Inc; Learning Company; Bratz; Toy Fair
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Case
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Reference no. 307-436-1
Subject category: Strategy and General Management
Authors: Bharathi S Gopal (IBS Case Research Center (IBS CRC)); Brinda Gothandapani (IBS Center for Management Research); Chiradeep Chatterjee (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2007
Length: 14 pages
Data source: Published sources
Topics: Barbie; Mattel; Toy industry; Video games; Competition; Hasbro; Age-compression; KGOY (kids getting older younger); Fisher-Price; Handlers; LeapFrog Enterprises; Jakks Pacific Inc; Learning Company; Bratz; Toy Fair
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Case
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Reference no. 305-369-1
Subject category: Strategy and General Management
Authors: Hansa Iyengar (IBS Case Research Center (IBS CRC)); Shahida Kathawala (IBS Case Research Center (IBS CRC)); TR Venkatesh (IBS Case Research Center (IBS CRC))
Published by: IBS Research Center
Published in: 2005
Length: 13 pages
Data source: Published sources
Topics: Sony Corporation; Handheld gaming market; PlayStation Portable; PlayStation 2; Ken Kutaragi; Convergence; Apple Computer; iPod; iTunes; Video games; Nintendo; Gameboy; Ninetendo DS; Nokia; N-Gage QD
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Case
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Reference no. UVA-M-1008
Subject category: Marketing
Authors: Tami Kim (Darden School of Business, University of Virginia); Thomas J Steenburgh (Darden School of Business, University of Virginia); Gerry Yemen (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2022
Version: 23 September 2022
Length: 15 pages
Data source: Field research
Topics: Video games; e-Sports; Mastercard; Sponsorships; Gaming; Finance; Financial institutions; Marketing; Advertising & promotion; Consumer behavior; Digital marketing; Marketing strategy
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Case
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Reference no. 317-0388-1
Subject category: Strategy and General Management
Authors: Tim Craig (BlueSky Academic Services); Daniel Cuellar (BlueSky Academic Services); Tawon Lirdluckanawong (BlueSky Academic Services)
Originally published in: 2017
Version: 15-Apr-2016
Length: 25 pages
Data source: Published sources
Topics: Video games; Technological change; Product development; Cultural differences
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Case
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Reference no. 314-313-1
Subject category: Strategy and General Management
Authors: Sushree Das (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2014
Length: 10 pages
Data source: Published sources
Topics: Microsoft; Mojang; Video games; Acquisition; XBox; Business strategy; Marketing; Minecraft; Sandbox game; Notch; Nadella; Skype; Nokia; Twitch; Smartphones
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Case from journal
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Reference no. IECJ0721C
Subject category: Finance, Accounting and Control
Authors: Nicholas J Fessler (The University of Texas at Tyler)
Published by: IMA - The Association of Accountants and Financial Professionals in Business
Published in: "IMA Educational Case Journal", 2015
Length: 10 pages
Data source: Generalised experience
Topics: Video games; Parent and subsidiary; What-if analysis; Return on investment (ROI); Transfer pricing
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Case
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Reference no. SM239
Subject category: Strategy and General Management
Authors: Amir Goldberg (Stanford Graduate School of Business, Stanford University); Debra Schifrin (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2016
Version: 3 March 2016
Length: 29 pages
Data source: Field research
Topics: Social games; Social media; Video games; Business models; New products; Leadership
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Share a link: https://casecent.re/p/138229
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