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Specific topic: LVMH (Moet Hennessy-Louis Vuitton)
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Case
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Reference no. 310-033-1
Subject category: Strategy and General Management
Authors: Ashok Som (ESSEC Business School)
Published by: ESSEC Business School
Originally published in: 2010
Version: September 2011
Revision date: 21-Sep-2011
Length: 18 pages
Data source: Published sources
Topics: Hidesign; Dilip Kapur; Leather; Luxury; Fashion; LVMH (Moet Hennessy-Louis Vuitton); Louis Vuitton; Kunal Sachdev; India; Mastige; Premium brand; Coach; Acquisition; Pondicherry
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Share a link: https://casecent.re/p/93183
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Case
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Reference no. 306-574-1
Subject category: Strategy and General Management
Authors: Saji Sam George (IBS Center for Management Research); Smitha Moganty (IBS Center for Management Research); Shirisha Regani (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2006
Length: 26 pages
Data source: Published sources
Topics: Coach Inc; Modern American classic; Luxury fashion brand; Positioning; Mass market luxury brands; Miles Cahn; Sara Lee; Lew Frankfort; Reed Krakoff; Leather goods; Product expansion; Product innovation; Accessible luxury; LVMH (Moet Hennessy-Louis Vuitton); Market research
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Share a link: https://casecent.re/p/70208
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Structured assignment
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Reference no. 304-548-4
Subject category: Strategy and General Management
Authors: Rajendar Singh Rathore (IBS Case Development Center); Rasheeda Shums (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2007
Length: 19 pages
Data source: Published sources
Topics: Louis Vuitton(LV); LVMH (Moet Hennessy-Louis Vuitton); Star brand; Branding strategy; Brand development; Luxury brand; Marc Jacobs; Innovations in the material used by Louis Vuitton; LVMH sales in 2003; LVMH sales by Business Group
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Share a link: https://casecent.re/p/77176
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Case
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Reference no. 308-145-1
Subject category: Strategy and General Management
Authors: R Muthukumar (IBS Case Development Center); - Sushma (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2008
Length: 8 pages
Data source: Published sources
Topics: Luxury brands; Counterfeiting; Luxury retailing; Tourism and luxury industry; Brand image; L'Oreal; LVMH (Moet Hennessy-Louis Vuitton); Competition; Critical success factors; Market entry strategies; Consumer behaviour; Industry dynamics; Brand building; Challenges for luxury goods companies
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Share a link: https://casecent.re/p/80907
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Structured assignment
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Reference no. 308-145-4
Subject category: Strategy and General Management
Authors: R Muthukumar (IBS Case Development Center); - Sushma (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2008
Length: 11 pages
Data source: Published sources
Topics: Luxury brands; Counterfeiting; Luxury retailing; Tourism and luxury industry; Brand image; L'Oreal; LVMH (Moet Hennessy-Louis Vuitton); Competition; Critical success factors; Market entry strategies; Consumer behaviour; Industry dynamics; Brand building; Challenges for luxury goods companies
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Share a link: https://casecent.re/p/80908
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This product has not been used yet
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Case
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Reference no. 304-548-1
Subject category: Strategy and General Management
Authors: Sumit Kumar Chaudhuri (IBS Case Development Center); S Devangana (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2004
Length: 9 pages
Data source: Published sources
Topics: Louis Vuitton(LV); LVMH (Moet Hennessy-Louis Vuitton); Star brand; Branding strategy; Brand development; Luxury brand; Marc Jacobs; Innovations in the material used by Louis Vuitton; LVMH sales in 2003; LVMH sales by Business Group
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Share a link: https://casecent.re/p/20067
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