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Our 2012 bestselling cases

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Entrepreneurship

Entrepreneurship

The top 15 bestselling cases in this subject category are listed alphabetically.
Click on a case title to view further details and, where available, an educator preview copy.

Alberto Gonzalez (A)
John W Mullins ; Arabella Grant
London Business School
Reference no. 808-042-1
Cold Opportunity (A): The Nils Bergqvist Story
Saras Sarasvathy ; Magnus Aronsson
Darden Business Publishing
Reference no. UVA-ENT-0119
Evan Williams: From Blogger to Odeo (A)
Noam Wasserman ; LP Maurice
Harvard Business Publishing
Reference no. 9-809-088
Evan Williams: From Blogger to Odeo (B)
Noam Wasserman ; LP Maurice
Harvard Business Publishing
Reference no. 9-809-093
Fresh Trading (A)
John Bates ; Jamie Mitchell ; Oliver Rivers
London Business School
Reference no. 807-016-1
How Venture Capitalists Evaluate Potential Venture Opportunities
Michael J Roberts ; Lauren Barley
Harvard Business Publishing
Reference no. 9-805-019
Ingvar Kamprad and IKEA
Christopher A Bartlett ; Ashish Nanda
Harvard Business Publishing
Reference no. 9-390-132
Louis Vuitton in Japan
Justin Paul ; Charlotte Feroul
Ivey Publishing
Reference no. 9B10M067
ONSET Ventures
Michael J Roberts ; Nicole Tempest
Harvard Business Publishing
Reference no. 9-898-154
Pharma UK (A): The Transdermal Technology
Julian Birkinshaw
London Business School
Reference no. 802-014-1
Pharma UK (B): Proposal to the European Marketing Board
Julian Birkinshaw
London Business School
Reference no. 802-015-1
R&R
Howard H Stevenson ; Jose-Carlos Jarillo Mossi
Harvard Business Publishing
Reference no. 9-386-019
Rainbow Animation (A): The Challenge of Survival
Stefano Turconi ; Michael Hay
London Business School
Reference no. 811-036-1
Spreadshirt (A)
John W Mullins ; Belinda Rasmussen
London Business School
Reference no. 807-034-1
Zipcar: Refining the Business Model
Myra M Hart ; Michael J Roberts ; Julia D Stevens
Harvard Business Publishing
Reference no. 9-803-096
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