Product details

This video is to accompany the case. In this video Brad Anderson, the Company's Chief Executive Officer, describes the key drivers for this new strategy: boredom of customers, disintermediation by new entrants and the internal need for a new challenge. He also describes how the new strategy leverages Best Buy's unique asset, proximity to its customers. The rest of the video focuses on how the new strategy aims at appealing simultaneously to the company's employees, vendors and stockholders.