More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. 501-028-1
Subject category: Marketing
Authors: Jean-Pierre Jeannet (Babson College); W Caleb McCann (Babson College); Martha Lanning (Babson College)
Published by: Babson College
Originally published in: 2001
Version: 21 March 2001
Length: 6 pages
Data source: Published sources
Topics: e-Commerce; Industrial marketing; Business-to-business (B2B); New economy; Business transformation; e-Business
Share a link: https://casecent.re/p/22071
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.

Abstract

This is the second of a four-case series (501-027-1 to 501-030-1). This case examines the e-business strategy of Eastman Chemical Corporation as the company develops online customer service, Internet communities, on-line auctions, and content globalisation. The case describes Eastman''s Customer Enabling Program, partnerships and joint ventures with providers of systems integration, on-line procurement, logistics management, and other services to players in the chemical industry.
Location:
USA
Industry:
Chemical
Size:
USD4.48 billion sales
Other setting(s):
2000
Case
-
Reference no. 501-027-1
Subject category: Marketing
Authors: Jean-Pierre Jeannet (Babson College); W Caleb McCann (Babson College); Martha Lanning (Babson College)
Published by: Babson College
Originally published in: 2001
Version: 21 March 2001
Length: 6 pages
Data source: Published sources
Topics: e-Commerce; Industrial marketing; Business-to-business (B2B); Business transformation; e-Business
View full details
Case
-
Reference no. 501-029-1
Subject category: Marketing
Authors: Jean-Pierre Jeannet (Babson College); W Caleb McCann (Babson College); Martha Lanning (Babson College)
Published by: Babson College
Originally published in: 2001
Version: 21 March 2001
Length: 6 pages
Data source: Published sources
Topics: e-Commerce; Industrial marketing; Business-to-business (B2B); New economy; Business transformation; e-Business
View full details
Case
-
Reference no. 501-030-1
Subject category: Marketing
Authors: Jean-Pierre Jeannet (Babson College); W Caleb McCann (Babson College); Martha Lanning (Babson College)
Published by: Babson College
Originally published in: 2001
Version: 21 March 2001
Length: 6 pages
Data source: Published sources
Topics: e-Commerce; Industrial marketing; Business-to-business (B2B); New economy; Business transformation; e-Business
View full details
Supplement
-
Reference no. 501-027-4
Subject category: Marketing
Authors: Jean-Pierre Jeannet (Babson College); Martha Lanning (Babson College); W Caleb McCann (Babson College)
Published by: Babson College
Originally published in: 2001
Version: 21 March 2001
Length: 6 pages
Data source: Published sources
Topics: e-Commerce; Industrial marketing; Business-to-business (B2B); New economy; Business transformation; e-Business
View full details

About

Abstract

This is the second of a four-case series (501-027-1 to 501-030-1). This case examines the e-business strategy of Eastman Chemical Corporation as the company develops online customer service, Internet communities, on-line auctions, and content globalisation. The case describes Eastman''s Customer Enabling Program, partnerships and joint ventures with providers of systems integration, on-line procurement, logistics management, and other services to players in the chemical industry.

Settings

Location:
USA
Industry:
Chemical
Size:
USD4.48 billion sales
Other setting(s):
2000

Related

Case
-
Reference no. 501-027-1
Subject category: Marketing
Authors: Jean-Pierre Jeannet (Babson College); W Caleb McCann (Babson College); Martha Lanning (Babson College)
Published by: Babson College
Originally published in: 2001
Version: 21 March 2001
Length: 6 pages
Data source: Published sources
Topics: e-Commerce; Industrial marketing; Business-to-business (B2B); Business transformation; e-Business
View full details
Case
-
Reference no. 501-029-1
Subject category: Marketing
Authors: Jean-Pierre Jeannet (Babson College); W Caleb McCann (Babson College); Martha Lanning (Babson College)
Published by: Babson College
Originally published in: 2001
Version: 21 March 2001
Length: 6 pages
Data source: Published sources
Topics: e-Commerce; Industrial marketing; Business-to-business (B2B); New economy; Business transformation; e-Business
View full details
Case
-
Reference no. 501-030-1
Subject category: Marketing
Authors: Jean-Pierre Jeannet (Babson College); W Caleb McCann (Babson College); Martha Lanning (Babson College)
Published by: Babson College
Originally published in: 2001
Version: 21 March 2001
Length: 6 pages
Data source: Published sources
Topics: e-Commerce; Industrial marketing; Business-to-business (B2B); New economy; Business transformation; e-Business
View full details
Supplement
-
Reference no. 501-027-4
Subject category: Marketing
Authors: Jean-Pierre Jeannet (Babson College); Martha Lanning (Babson College); W Caleb McCann (Babson College)
Published by: Babson College
Originally published in: 2001
Version: 21 March 2001
Length: 6 pages
Data source: Published sources
Topics: e-Commerce; Industrial marketing; Business-to-business (B2B); New economy; Business transformation; e-Business
View full details