Product details

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Subject category: Marketing
Published by: Babson College
Originally published in: 2001
Version: 21 March 2001
Length: 6 pages
Data source: Published sources

Abstract

This is the second of a four-case series (501-027-1 to 501-030-1). This case examines the e-business strategy of Eastman Chemical Corporation as the company develops online customer service, Internet communities, on-line auctions, and content globalisation. The case describes Eastman''s Customer Enabling Program, partnerships and joint ventures with providers of systems integration, on-line procurement, logistics management, and other services to players in the chemical industry.
Location:
Industry:
Size:
USD4.48 billion sales
Other setting(s):
2000

About

Abstract

This is the second of a four-case series (501-027-1 to 501-030-1). This case examines the e-business strategy of Eastman Chemical Corporation as the company develops online customer service, Internet communities, on-line auctions, and content globalisation. The case describes Eastman''s Customer Enabling Program, partnerships and joint ventures with providers of systems integration, on-line procurement, logistics management, and other services to players in the chemical industry.

Settings

Location:
Industry:
Size:
USD4.48 billion sales
Other setting(s):
2000

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