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Case
-
Reference no. 501-028-1
Subject category: Marketing
Authors: Jean-Pierre Jeannet; W Caleb McCann; Martha Lanning
Published by: Babson College
Originally published in: 2001
Version: 21 March 2001
Length: 6 pages
Data source: Published sources
Topics: e-Commerce; Industrial marketing; Business-to-business (B2B); New economy; Business transformation; e-Business
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Abstract

This is the second of a four-case series (501-027-1 to 501-030-1). This case examines the e-business strategy of Eastman Chemical Corporation as the company develops online customer service, Internet communities, on-line auctions, and content globalisation. The case describes Eastman''s Customer Enabling Program, partnerships and joint ventures with providers of systems integration, on-line procurement, logistics management, and other services to players in the chemical industry.
Location:
USA
Industry:
Chemical
Size:
USD4.48 billion sales
Other setting(s):
2000
Case
-
Reference no. 501-027-1
Subject category: Marketing
Authors: Jean-Pierre Jeannet; W Caleb McCann; Martha Lanning
Published by: Babson College
Originally published in: 2001
Version: 21 March 2001
Length: 6 pages
Data source: Published sources
Topics: e-Commerce; Industrial marketing; Business-to-business (B2B); Business transformation; e-Business
View full details
Case
-
Reference no. 501-029-1
Subject category: Marketing
Authors: Jean-Pierre Jeannet; W Caleb McCann; Martha Lanning
Published by: Babson College
Originally published in: 2001
Version: 21 March 2001
Length: 6 pages
Data source: Published sources
Topics: e-Commerce; Industrial marketing; Business-to-business (B2B); New economy; Business transformation; e-Business
View full details
Case
-
Reference no. 501-030-1
Subject category: Marketing
Authors: Jean-Pierre Jeannet; W Caleb McCann; Martha Lanning
Published by: Babson College
Originally published in: 2001
Version: 21 March 2001
Length: 6 pages
Data source: Published sources
Topics: e-Commerce; Industrial marketing; Business-to-business (B2B); New economy; Business transformation; e-Business
View full details
Supplement
-
Reference no. 501-027-4
Subject category: Marketing
Authors: Jean-Pierre Jeannet; Martha Lanning; W Caleb McCann
Published by: Babson College
Originally published in: 2001
Version: 21 March 2001
Length: 6 pages
Data source: Published sources
Topics: e-Commerce; Industrial marketing; Business-to-business (B2B); New economy; Business transformation; e-Business
View full details

About

Abstract

This is the second of a four-case series (501-027-1 to 501-030-1). This case examines the e-business strategy of Eastman Chemical Corporation as the company develops online customer service, Internet communities, on-line auctions, and content globalisation. The case describes Eastman''s Customer Enabling Program, partnerships and joint ventures with providers of systems integration, on-line procurement, logistics management, and other services to players in the chemical industry.

Settings

Location:
USA
Industry:
Chemical
Size:
USD4.48 billion sales
Other setting(s):
2000

Related

Case
-
Reference no. 501-027-1
Subject category: Marketing
Authors: Jean-Pierre Jeannet; W Caleb McCann; Martha Lanning
Published by: Babson College
Originally published in: 2001
Version: 21 March 2001
Length: 6 pages
Data source: Published sources
Topics: e-Commerce; Industrial marketing; Business-to-business (B2B); Business transformation; e-Business
View full details
Case
-
Reference no. 501-029-1
Subject category: Marketing
Authors: Jean-Pierre Jeannet; W Caleb McCann; Martha Lanning
Published by: Babson College
Originally published in: 2001
Version: 21 March 2001
Length: 6 pages
Data source: Published sources
Topics: e-Commerce; Industrial marketing; Business-to-business (B2B); New economy; Business transformation; e-Business
View full details
Case
-
Reference no. 501-030-1
Subject category: Marketing
Authors: Jean-Pierre Jeannet; W Caleb McCann; Martha Lanning
Published by: Babson College
Originally published in: 2001
Version: 21 March 2001
Length: 6 pages
Data source: Published sources
Topics: e-Commerce; Industrial marketing; Business-to-business (B2B); New economy; Business transformation; e-Business
View full details
Supplement
-
Reference no. 501-027-4
Subject category: Marketing
Authors: Jean-Pierre Jeannet; Martha Lanning; W Caleb McCann
Published by: Babson College
Originally published in: 2001
Version: 21 March 2001
Length: 6 pages
Data source: Published sources
Topics: e-Commerce; Industrial marketing; Business-to-business (B2B); New economy; Business transformation; e-Business
View full details