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Supplement
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Reference no. 9-385-031
Published by: Harvard Business Publishing
Originally published in: 1984
Version: 16 October 1984
Length: 11 pages
Data source: Field research

Abstract

Focusing on middle manager Harry Leidboldt, this case presents a clear-cut strategic issue - should Nike move into the leisure shoe business? The teaching objective is to first view the decision as a business problem - can Nike succeed in this business? - and secondly, to review the effectiveness of the process by which a middle manager helps senior management deal with strategic issues.
Location:
Size:
Large, USD694 million sales
Other setting(s):
1982

About

Abstract

Focusing on middle manager Harry Leidboldt, this case presents a clear-cut strategic issue - should Nike move into the leisure shoe business? The teaching objective is to first view the decision as a business problem - can Nike succeed in this business? - and secondly, to review the effectiveness of the process by which a middle manager helps senior management deal with strategic issues.

Settings

Location:
Size:
Large, USD694 million sales
Other setting(s):
1982

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