Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 16 October 1984
Length: 11 pages
Data source: Field research
Share a link:
https://casecent.re/p/47916
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
Focusing on middle manager Harry Leidboldt, this case presents a clear-cut strategic issue - should Nike move into the leisure shoe business? The teaching objective is to first view the decision as a business problem - can Nike succeed in this business? - and secondly, to review the effectiveness of the process by which a middle manager helps senior management deal with strategic issues.
Location:
Industries:
Size:
Large, USD694 million sales
Other setting(s):
1982
About
Abstract
Focusing on middle manager Harry Leidboldt, this case presents a clear-cut strategic issue - should Nike move into the leisure shoe business? The teaching objective is to first view the decision as a business problem - can Nike succeed in this business? - and secondly, to review the effectiveness of the process by which a middle manager helps senior management deal with strategic issues.
Settings
Location:
Industries:
Size:
Large, USD694 million sales
Other setting(s):
1982