More search options
Basket icon
No items
Basket icon

Search results

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
We have found 14 products that meet your criteria.
New search Share these results
You searched using the following criteria:
Specific topic: Marketing research and marketing strategy
Too few results? Show fuzzy matches 

Too many results?

Refine search
Alternatively, use the filters below to quickly narrow your search and identify items of further interest.
Not yet registered with us?

Register today to place orders, create search alerts, submit cases to us ... and much more.

Registered educators and trainers, and their support staff, can also access preview copies, instructor materials and see product reviews and usage.

Find out what you’re missing 

Applying filter...
Case
-
Reference no. 819-0023-1B
Subject category: Entrepreneurship
Authors: James G Gallagher (Edinburgh Napier University); Edward Fordyce (Edinburgh Napier University)
Originally published in: 2019
Version: 1-Mar-2019
Length: 64 pages
Data source: Generalised experience
Topics: Start-up failure; Marketing research and marketing strategy; Business plan writing; Business plan; Costing
View full details
Share a link: https://casecent.re/p/160831
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.
Compact case
Case
-
Reference no. 517-0061-1
Subject category: Marketing
Authors: Nirankush Dutta (Birla Institute of Technology and Science (BITS - Pilani)); Anil Bhat (Birla Institute of Technology and Science (BITS - Pilani))
Originally published in: 2017
Version: 9-May-2017
Length: 4 pages
Data source: Generalised experience
Topics: Positioning and consumer perception; Perceptual mapping; Positioning a new product; Multidimensional scaling (MDS); Marketing research and marketing strategy; Marketing research in India; Marketing:product management & new products; Marketing analysis and research; Positioning a product; Positioning strategy; Perceptual map; Positioning and differentiation; Positioning of new product; Marketing management; Marketing and business strategy
View full details
Share a link: https://casecent.re/p/143214
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.
Compact case
Caselet
-
Reference no. 516-0242-1
Subject category: Marketing
Authors: R Muthukumar (Bennett, Coleman & Co. Ltd.); Nagendra V Chowdary (Bennett, Coleman & Co. Ltd.)
Originally published in: 2016
Version: September 6th 2016
Length: 4 pages
Data source: Generalised experience
Topics: Marketing research; Marketing research process; Marketing research and marketing strategy; Consumer evaluation; Multidimensional scaling (MDS); Perceptual mapping
View full details
Share a link: https://casecent.re/p/140205
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.
Compact case
Caselet
-
Reference no. 516-0242-1B
Subject category: Marketing
Authors: R Muthukumar (Bennett, Coleman & Co. Ltd.); Nagendra V Chowdary (Bennett, Coleman & Co. Ltd.)
Originally published in: 2016
Version: September 6th 2016
Length: 3 pages
Data source: Generalised experience
Topics: Marketing research; Marketing research process; Marketing research and marketing strategy; Consumer evaluation; Conjoint analysis
View full details
Share a link: https://casecent.re/p/140211
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.
Compact case
Case
-
Reference no. 524-0012-1
Subject category: Marketing
Authors: Sudhanshu Bhatt (Sanjivani Business School); Sudhir Pandey (Amrut Mody School of Management, Ahmedabad University); Sujo Thomas (Amrut Mody School of Management, Ahmedabad University); Ritesh Patel (Sanjivani College of Engineering)
Published in: 2024
Length: 5 pages
Data source: Published sources
Topics: Marketing research and marketing strategy; Business research methods
View full details
Share a link: https://casecent.re/p/196744
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.
Not yet registered with us?

Register today to place orders, create search alerts, submit cases to us ... and much more.

Registered educators and trainers, and their support staff, can also access preview copies, instructor materials and see product reviews and usage.

Find out what you’re missing