Press release

Notes for Editors

1. Meet the winners
   1. Outstanding Contribution to the Case Method
   2. Outstanding Case Teacher
2. Awards and Competitions: criteria and judges:
   1. Awards
   2. Competitions
3. About The Case Centre

1. Meet the winners

1.1 Outstanding Contribution to the Case Method - Martin Kupp and Urs Mueller

Martin is an Associate Professor for Entrepreneurship at ESCP Business School; and a visiting professor at ESMT Berlin.

Urs is an Associate Professor of Practice at SDA Bocconi School of Management. He is an experienced executive education educator and author in the areas of Business Ethics, Change Management and Strategy.

Martin has been teaching with cases since 2001 and writing cases since 2004. A champion of the case method, Martin has always been keen to share his knowledge with colleagues by holding case writing and teaching workshops at ESCP Business School. Alongside developing live cases with companies and start-ups, Martin often matches students with industry scientists working on Deep Tech ideas to help them identify material for cases. He is keen on developing new case formats and integrating new technology, including AI, into his teaching and writing. Martin became a case workshop tutor for The Case Centre in 2009 and a Board member in 2012. He has been a scholarship mentor for first time writers since 2014, and a judge in The Case Centre and EFMD case writing competitions. Martin has 18 cases published with The Case Centre and was no. 40 in The Case Centre Top 50 Bestselling Case Authors 2023/24.

An ardent advocate of the case method, Urs has been leading case workshops with The Case Centre since 2013 and currently has 17 cases published in their collection. He has been a Top 50 Bestselling Case Author since 2019 and is currently ranked at no. 25. This will be Urs’ sixth award with The Case Centre after winning the Human Resource Management / Organisational Behaviour category award in 2013 and 2014; Outstanding Case Writer Hot Topic Competition in 2013 and 2014; and Outstanding Case Teacher in 2020.

Together, Martin and Urs have delivered 83 case writing and case teaching workshops with The Case Centre to over 1,300 participants. They’ve led workshops in Australia, Austria, Belgium, Denmark, France, Germany, India, Ireland, Italy, Singapore, South Africa, Spain, the UK, and the US. They’ve also been delivering an annual online case writing programme together since 2020.

As a result of their workshops and an ongoing desire to support the case community, Martin and Urs collaborated to write The Ultimate Case Guide, published in 2024 through Ubiquity Press Ltd. 

The book explores the historical roots and modern applications of the case method. Offering a multitude of tools to help create engaging learning environments, it also provides practical guidance to support readers to craft their own cases, while connecting theory with practice. Two accompanying workbooks provide a practical template and framework for the reader’s case writing and teaching endeavours. The book is an excellent companion to their case teaching and writing workshops and is available for free digitally from The Case Centre.

Find out more about Martin and Urs' win

1.2 Outstanding Case Teacher - Joerg Niessing

Joerg Niessing is a Senior Affiliate Professor of Marketing at INSEAD, and the co-director of INSEAD’s flagship programmes Leading Digital Marketing Strategy, B2B Marketing Strategies and Driving Digital Marketing Strategy (OOPS).

Fresh off the back of his marketing category awards of 2018 and 2022, Joerg has cemented his place as a trailblazer for the case method with this award for Outstanding Case Teacher 2025.

Having also spent over a decade in management consulting, Joerg now brings his extensive business expertise to the academic world; teaching digital transformation, customer experience strategies, marketing, branding, and data analytics. 

Cases are central to Joerg’s teaching and he has published over 25 academic cases and over 50 'mini-cases'. This has earnt him recognition with The Case Centre as the no. 6 bestselling case author in 2020/21, and the highest new entry in 2019/2020 at no. 16. 

Joerg teaches around 100 case sessions annually to executives, MBA students, and undergraduates, while adapting cases to suit different cultural contexts and learning needs, which has secured him nine consecutive INSEAD Awards for Teaching Excellence.

For over 12 years at INSEAD, Joerg has been bringing real-world insights into his cases. Through direct interviews with C-level executives, enriching cases with supplementary videos, and guest appearances by case protagonists; Joerg facilitates a deeper exploration and connection with case material. 

Going further, in 2024 Joerg published his first virtual reality case, allowing for realistic role-play that would otherwise be more difficult to replicate in a traditional classroom. 

Joerg is also leveraging AI-aided strategy platforms that provide students with live insights in the classroom. These platforms enable students to apply frameworks in real time and e.g. create customer experiences on-the-spot during case discussions.

This experience has been described by students as "groundbreaking". By providing opportunities for students to share first-hand insights, classroom discussions are more dynamic and authentic, ultimately supporting students to go deeper in their learning.

Beyond the classroom, Joerg has been a leading advocate for expanding case-based learning across INSEAD’s executive education programmes. Through mentoring new educators, leading faculty workshops, and sharing best practices in case teaching, Joerg is advancing the case method and enhancing students’ learning experiences.

Find out more about Joerg's win

2. Awards and Competitions: criteria and judges 

The Case Centre Awards and Competitions recognise outstanding case writers and teachers from across the globe and celebrate worldwide excellence in case writing and teaching. The Awards are in their 35^th year. They have been awarded on a global basis since 2011 (previously European Awards).

2.1 Awards

Each year, 11 Awards for cases are presented for nine management categories, a ‘free’ case (no fees to be paid for use), plus an Overall Winner Award. Cases that have been added to The Case Centre’s collection in the past five years are eligible.

Judging of Awards

Management categories, the ‘free case’ and the Overall Winner are presented to those cases that have been used in the largest number of organisations across the globe in the past year. The Overall Award goes to the most popular case across all categories. Cases are assessed based on anonymised data.

2.2 Competitions

Each year six competitions take place comprising two which recognise an individual’s achievement and four which recognise case writing excellence across any management discipline. Expert panels judge the entries anonymously to ensure complete impartiality.

• Outstanding Contribution to the Case Method (for unique and sustained commitment, furthering and engagement with the case method of learning)
• Outstanding Case Teacher (for excellence as a practitioner in the case classroom)
• Outstanding Case Writer
• Outstanding Case Writer ‘Hot Topic’ (this year’s topic: ‘Generative AI, business and society’)
• Outstanding Compact Case (fewer than five pages)
• Outstanding New Case Writer (for a first case written by an author) 

Judges of 2025 Competitions

Outstanding Contribution to the Case Method: The Case Centre’s Board of Trustees.

Outstanding Case Teacher: Euvin Naidoo, Thunderbird School of Global Management; Kakoli Sen, Solbridge International School of Business; Sandra Pereira, Warwick Business School; and Vicky Lester, The Case Centre.

Outstanding Case Writer: Geoff Bick, University of Cape Town Graduate School of Business; Harris Kyriakou, ESSEC Business School; Ana Roncha, ESCP Business School; and Vicky Lester, The Case Centre.

Outstanding Case Writer ‘Hot Topic’: David Dubois, INSEAD; John Mullins, London Business School; and Vicky Lester, The Case Centre.

Outstanding Compact Case: Harm-Jan Steenhuis, A&M-Texarkana; Subhadip Roy, Indian Institute of Management Ahmedabad; Imane El Ghazali, ESCA Ecole de Management; and Vicky Lester, The Case Centre.

New Case Writer: Jim Lecinski, Kellogg School of Management; Asha Bhatia, Universal AI University; Engy Magdy, El-Khazindar Business Research and Case Center (KCC); and Vicky Lester, The Case Centre.

3. The Case Centre

The Case Centre is the independent home of the case method. We are dedicated to advancing the case method worldwide, sharing knowledge, wisdom and experience to inspire and transform business education across the globe. We are a not-for-profit organisation and registered charity.

We:

• distribute the world’s largest collection of management case studies, articles and books
• provide training in case method teaching, writing and learning led by globally renowned experts
• offer authors an efficient worldwide case distribution service
• publish The Case Centre Impact Index, an annual ranking of organisations based on the global reach and impact of their case writing
• run international case competitions and awards
• offer scholarships to unpublished case writers and new case teachers
• distribute books and articles by eminent case method specialists
• curate the annual #WorldCaseTeachingDay.

We are a membership organisation and our growing case method community of over 400 member organisations worldwide is at the heart of everything we do.

www.thecasecentre.org

Governance

We are governed by our Memorandum and Articles of Association. Our Board of Trustees, comprising up to 14 annually elected academic representatives from member organisations, meets three times a year to establish our policy and oversee our progress.