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If your business is competing solely on offering low prices, then you''ve been commoditized and need to restructure your offerings to attract and keep customers. This chapter describes the necessity of recognizing experiences as a distinct economic offering that provides the key to future economic growth. May be used with: (8145BC) ''Setting the Stage: Engaging Customers Through Realms of Experience''; (8143BC) ''The Show Must Go On: Creating Cohesive Themes for Consumers''; (8141BC) ''Get Your Act Together: Stage the Experience the Customer Wants''; (8139BC) ''Experiencing Less Sacrifice: Balancing the Needs of the Customer and the Organization''; (8137BC) ''Work Is Theatre: It''s not a Metaphor - It''s a Model''; (8135BC) ''Performing to Form: Strengthening Your Craft as a Business Performer''; (8133BC) ''Now Act Your Part: Understanding Your On-Stage Business Role''; (8131BC) ''The Customer Is the Product: From Creating Experiences to Guiding Transformations''; (8129BC) ''Finding Your Role in the World: What Business Are You Really In?''