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Specific topic: Advertising effectiveness
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Case
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Reference no. 506-079-1
Subject category: Marketing
Authors: RS Chitra Gopal (IBS Case Research Center (IBS CRC)); Bharathi S Gopal (IBS Case Research Center (IBS CRC)); TR Venkatesh (IBS Case Research Center (IBS CRC))
Published by: IBS Research Center
Published in: 2006
Length: 15 pages
Data source: Published sources
Topics: Advertising effectiveness; Return on investment; A/B split testing; Multivariate testing; James Kowalick; Email marketing; Advertising spending in the US; Genesis of Taguchi Method; Taguchi in advertisements; TRIZ optimisation; Success factors in an advert; Taguchi optimisation in an email campaign; Taguchi optimisation in direct mail; Landing page optimisation; Dell employee purchase programme
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Share a link: https://casecent.re/p/68668
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Case
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Reference no. 9B01A020
Subject category: Marketing
Authors: Elizabeth MA Grasby (Ivey Business School, Western University); Adam Fremeth (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2001
Version: 2001-12-11
Length: 8 pages
Data source: Field research
Topics: Advertising effectiveness; Break-even analysis; Consulting
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Share a link: https://casecent.re/p/14390
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Case
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Reference no. 9A94A002
Subject category: Marketing
Authors: John R Kennedy (Ivey Business School, Western University); Carol Steer (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 1994
Version: 2000-02-07
Length: 12 pages
Data source: Field research
Topics: Marketing management; Advertising strategy; Advertising effectiveness
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Share a link: https://casecent.re/p/15889
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Case
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Reference no. 9B02A029
Subject category: Marketing
Authors: Robert J Fisher (Ivey Business School, Western University); Karen Bong (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2002
Version: 2003-02-12
Length: 27 pages
Data source: Field research
Topics: Advertising strategy; Advertising effectiveness; Advertising management; Sports
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Share a link: https://casecent.re/p/14598
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Case
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Reference no. 9B01A025
Subject category: Marketing
Authors: Robert J Fisher (Ivey Business School, Western University); Scott Walker (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2001
Version: 2002-03-07
Length: 19 pages
Data source: Field research
Topics: Advertising effectiveness; Advertising strategy; Marketing planning; Advertising media
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Share a link: https://casecent.re/p/14767
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Compact case
Case
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Reference no. 9A99A029
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1999
Version: 2010-01-13
Length: 1 pages
Data source: Generalised experience
Topics: Advertising effectiveness; Retailing; Advertising media; Advertising strategy
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Share a link: https://casecent.re/p/15117
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Compact case
Case
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Reference no. 9A99E002
Subject category: Knowledge, Information and Communication Systems Management
Authors: Peter C Bell (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1999
Version: 2000-01-07
Length: 3 pages
Data source: Published sources
Topics: Data analysis; Regression analysis; Advertising effectiveness; Statistical analysis
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Share a link: https://casecent.re/p/15187
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Note
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Reference no. 9A91A002
Subject category: Marketing
Authors: John Hulland (University of Pittsburgh)
Published by: Ivey Publishing
Originally published in: 1991
Version: 2002-06-03
Length: 9 pages
Data source: Published sources
Topics: Advertising; Advertising effectiveness; Consumer behaviour
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Share a link: https://casecent.re/p/16146
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Case
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Reference no. 9B11A039
Subject category: Marketing
Authors: Matthew Thomson (Ivey Business School, Western University); Ken Mark (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2011
Version: 2012-06-07
Revision date: 25-Jul-2012
Length: 12 pages
Data source: Published sources
Topics: Advertising strategy; Advertising effectiveness; Advertising media; Marketing management; Market strategy; Canada
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Share a link: https://casecent.re/p/104495
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Note
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Reference no. 9B00A027
Subject category: Marketing
Authors: Robert J Fisher (Ivey Business School, Western University); Ken Mark (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2000
Version: 2002-02-05
Length: 14 pages
Data source: Generalised experience
Topics: Advertising media; Evaluation research; Advertising; Advertising effectiveness
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Share a link: https://casecent.re/p/14956
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Case
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Reference no. 9A88A026
Subject category: Marketing
Authors: John R Kennedy (Ivey Business School, Western University); Gillian Barron (FST Ltd.)
Published by: Ivey Publishing
Originally published in: 1988
Version: 2003-06-10
Length: 32 pages
Data source: Published sources
Topics: Advertising management; Advertising strategy; Advertising media; Advertising effectiveness
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Compact case
Case
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Reference no. 9B09A001
Subject category: Marketing
Authors: Michael Parent (Ivey Business School, Western University); Leyland F Pitt (Beedie School of Business, Simon Fraser University); Stacey Morrison (Beedie School of Business, Simon Fraser University)
Published by: Ivey Publishing
Originally published in: 2009
Version: 2009-01-08
Length: 1 pages
Data source: Generalised experience
Topics: Marketing communication; Ethical issues; Consumer behaviour; Advertising effectiveness
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Share a link: https://casecent.re/p/86800
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Case
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Reference no. 9B10A025
Subject category: Entrepreneurship
Authors: Elizabeth MA Grasby (Ivey Business School, Western University); Eric Janssen (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2010
Version: 2010-11-30
Length: 12 pages
Data source: Field research
Topics: Start-ups; Pricing strategy; Marketing planning; Advertising effectiveness
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Share a link: https://casecent.re/p/100030
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Case
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Reference no. 9B10M096
Subject category: Strategy and General Management
Authors: Michael Sider (Ivey Business School, Western University); Sean Cauterman (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2010
Version: 2010-11-01
Length: 11 pages
Data source: Published sources
Topics: Media; Advertising effectiveness
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Share a link: https://casecent.re/p/98121
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Supplementary software
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Reference no. 7A99E002
Subject category: Knowledge, Information and Communication Systems Management
Authors: Peter C Bell (Ivey Business School, Western University)
Published by: Ivey Publishing
Published in: 1999
Format: .xls
Data source: Published sources
Topics: Data analysis; Regression analysis; Advertising effectiveness; Statistical analysis
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Share a link: https://casecent.re/p/15094
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Supporting video
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Reference no. 7B01A025
Subject category: Marketing
Authors: Robert J Fisher (Ivey Business School, Western University)
Published by: Ivey Publishing
Published in: 2001
Length: 10 minutes
Data source: Field research
Topics: Advertising effectiveness; Advertising strategy; Marketing planning; Advertising media
Notes: File size 891.1MB. Click for more information.
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Share a link: https://casecent.re/p/64337
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Case
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Reference no. 9B01AS25
Spanish language
Subject category: Marketing
Authors: Robert J Fisher (Ivey Business School, Western University); Scott Walker (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2001
Version: 2002-03-07
Length: 23 pages
Data source: Field research
Topics: Advertising effectiveness; Advertising media; Advertising strategy; Marketing planning
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Share a link: https://casecent.re/p/71074
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