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Case
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Reference no. 510-061-1
Subject category: Marketing
Authors: Stephanie Townsend (University of the Witwatersrand (WITS)); Mark Peters (University of the Witwatersrand (WITS))
Published by: Wits Business School - University of the Witwatersrand
Published in: 2010
Length: 20 pages
Data source: Field research
Topics: Sponsorship; Sports sponsorship; Global marketing; Cycling
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Share a link: https://casecent.re/p/94417
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Case
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Reference no. SPM41
Subject category: Strategy and General Management
Authors: David W Hoyt (Stanford Graduate School of Business, Stanford University); Charles A O'Reilly III (Stanford Graduate School of Business, Stanford University); George Foster (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2010
Version: 15 June 2010
Length: 44 pages
Data source: Field research
Topics: Motorsports; Marketing; Branding; Motivation; Sports; Sponsorship
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Background note
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Reference no. 310-177-5
Subject category: Strategy and General Management
Authors: Michelle Rogan (INSEAD)
Published by: INSEAD
Originally published in: 2010
Version: 08.2010
Length: 12 pages
Data source: Published sources
Topics: Corporate entrepreneurship; New business building; Innovation; Sponsorship; Networks; Performance metrics
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Case
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Reference no. 510-119-1
Subject category: Marketing
Authors: Sadasivan Bhaskaran (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2010
Length: 13 pages
Data source: Published sources
Topics: Sportswear; FIFA World Cup; adidas; Nike; Puma; Reebok; Jabulani; Soccer; Olympics; Sponsorship; Secret tournament; Jordan; Umbro; Swoosh; Write the future
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Case
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Reference no. SPM42
Subject category: Strategy and General Management
Authors: George Foster (Stanford Graduate School of Business, Stanford University); Norm O'Reilly (Stanford Graduate School of Business, Stanford University); Darryl Boynton (Hockey Canada Regional Centre Ontario)
Published by: Stanford Business School
Originally published in: 2010
Version: 10 December 2010
Length: 19 pages
Data source: Field research
Topics: Sport management; Marketing; Event management; Hosting; Sport development; Television; Social media; Sponsorship; Digital media; Ice hockey
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Case
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Reference no. 506-171-1
Subject category: Marketing
Authors: G Ramya (IBS Case Research Center (IBS CRC)); Menaka Rao (IBS Case Research Center (IBS CRC)); B Roopa Devi (IBS Case Research Center (IBS CRC))
Published by: IBS Research Center
Published in: 2006
Length: 25 pages
Data source: Published sources
Topics: adidas; Nike; Reebok; USA; Rival; Footwear; FIFA (International Federation of Football Association) World Cup; Competition; Market share; Sponsorship; Advertising campaigns; Mergers; Football; Brands; Olympic Games
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Structured assignment
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Reference no. 504-107-4
Subject category: Marketing
Authors: Mercy Mathew (IBS Case Development Center); Priyanka Ramgopal (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2006
Length: 15 pages
Data source: Published sources
Topics: Branding; Promotion; Sponsorship; Expansion; Innovation; Market penetration; Marketing environment; Product mix; Positioning
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Structured assignment
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Reference no. 506-171-4
Subject category: Marketing
Authors: Md Sadik Hassan (IBS Case Research Center (IBS CRC)); Menaka Rao (IBS Case Research Center (IBS CRC)); Shahnaz Anjum Hussain (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 2 pages
Data source: Published sources
Topics: adidas; Nike; Reebok; USA; Rival; Footwear; FIFA (International Federation of Football Association) World Cup; Competition; Market share; Sponsorship; Advertising campaigns; Mergers; Football; Brands; Olympic Games
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Structured assignment
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Reference no. 509-003-4
Subject category: Marketing
Authors: Madhulika Sinha (IBS Case Research Center (IBS CRC)); Abdul Samad Syed (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2009
Length: 2 pages
Data source: Published sources
Topics: Beijing; Olympics; Sponsorship; Multinationals; China; Brand; Advertise; International Olympic Committee (IOC); Market; Coca-Cola; Event; Multiple dimensions
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Case
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Reference no. 509-025-1
Subject category: Marketing
Authors: Kineta Hung (HKU Business School, The University of Hong Kong); Isabella Chan (HKU Business School, The University of Hong Kong); Penelope Chan (HKU Business School, The University of Hong Kong)
Published by: Asia Case Research Centre, The University of Hong Kong
Published in: 2009
Length: 21 pages
Data source: Published sources
Topics: Advertising; Celebrity endorsement; Beijing Olympics; Athletics; Liu Xiang; Nike; Crisis management; Sports marketing; Media; Sponsorship; Convergence
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Case
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Reference no. 507-120-1
Subject category: Marketing
Authors: Philip Kotler (Kellogg School of Management, Northwestern University); Waldemar A Pfoertsch (China Europe International Business School (CEIBS))
Published by: China Europe International Business School
Published in: 2007
Length: 9 pages
Data source: Published sources
Topics: Brand management; Brand identity; Importance of brand management; Corporate brand strategy; Sponsorship; Brand image; Brand collaboration; Business-to-business (B2B), business-to-consumer (B2C); Importance of brand strategy
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Case
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Reference no. 507-118-1
Subject category: Marketing
Authors: Philip Kotler (Kellogg School of Management, Northwestern University); Waldemar A Pfoertsch (China Europe International Business School (CEIBS))
Published by: China Europe International Business School
Published in: 2007
Length: 9 pages
Data source: Published sources
Topics: Brand management; Brand architecture; Corporate identity; Corporate brand; Expanding brand breadth; House of brands; Branded house; Brand communication; Maintaining reputation; Global brand management; Sponsorship; B2B (business to business)
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Case
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Reference no. 301-133-1
Subject category: Strategy and General Management
Authors: Andre Noel Chaker (Aalto University School of Business); Dong-Sung Cho (Graduate School of Public Administration, Seoul National University)
Published by: Aalto University School of Economics (formerly HSE)
Published in: 2001
Length: 23 pages
Data source: Published sources
Topics: Crisis management and communication; Business ethics; Non-profit organisation; Sponsorship; Dynamics of an organisation; Business strategy; Sports; Entertainment
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Case
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Reference no. IMD-3-1450
Subject category: Strategy and General Management
Authors: Jean-Pierre Jeannet (International Institute for Management Development (IMD)); Martha Lanning (Babson College)
Published by: International Institute for Management Development (IMD), Switzerland and Babson College, USA
Originally published in: 2004
Version: 25.06.2004
Length: 37 pages
Data source: Field research
Topics: Leadership; Globalisation; Strategy; Strategy implementation; Project management; Sports management; Sports marketing; Sponsorship; Team management; Global teams; Event management; High performance teams
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Case
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Reference no. IMD-5-0675
Subject category: Marketing
Authors: Sean A Meehan (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2004
Version: 05.12.2005
Length: 10 pages
Data source: Field research
Topics: Brand; Corruption; Olympics; Sports; Sponsorship; Bribery; Integrity
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Share a link: https://casecent.re/p/67274
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