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Specific topic: Public opinion
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Published by: Harvard Business Publishing
Originally published in: 2009
Version: 19 August 2010
Compact case
Case
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Reference no. UVA-E-0357
Published by: Darden Business Publishing
Originally published in: 2010
Version: 2 September 2010
Length: 1 pages
Data source: Published sources
Case
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Reference no. SM143
Published by: Stanford Business School
Originally published in: 2005
Version: 9 August 2005
Length: 22 pages
Data source: Field research
Prize winner
Case
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Reference no. 9-508-047
Subject category: Marketing
Published by: Harvard Business Publishing
Originally published in: 2007
Version: 25 March 2008
Notes: Customers will need to be registered on the Harvard Business Publishing website in order to view the video https://cb.hbsp.harvard.edu/cbmp/product/508047-PDF-ENG
Case
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Reference no. 9-112-033
Published by: Harvard Business Publishing
Originally published in: 2012
Version: 4 April 2012
Notes: To maximise their effectiveness, colour items should be printed in colour.
Supplement
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Reference no. 9-801-399
Published by: Harvard Business Publishing
Originally published in: 2001
Version: 9 November 2001
Length: 26 pages
Data source: Field research
Compact case
Supplement
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Reference no. 9-798-004
Published by: Harvard Business Publishing
Originally published in: 1997
Version: 15 September 1997
Length: 3 pages
Data source: Published sources
Compact case
Supplement
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Reference no. 9-798-003
Published by: Harvard Business Publishing
Originally published in: 1997
Version: 10 October 1997
Length: 2 pages
Data source: Published sources
Case
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Reference no. 9-798-002
Published by: Harvard Business Publishing
Originally published in: 1997
Version: 1 May 1998
Length: 24 pages
Data source: Published sources
Note
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Reference no. 9-590-015
Subject category: Marketing
Published by: Harvard Business Publishing
Originally published in: 1990
Version: 13 August 1990
Length: 16 pages
Data source: Generalised experience
Case
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Reference no. 9-382-158
Published by: Harvard Business Publishing
Originally published in: 1982
Version: 1 April 1984
Length: 16 pages
Data source: Field research
Compact case
Supplement
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Reference no. 9-382-159
Published by: Harvard Business Publishing
Originally published in: 1982
Version: 1 April 1984
Length: 2 pages
Data source: Field research
Note
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Reference no. 9-404-126
Published by: Harvard Business Publishing
Originally published in: 2004
Version: 30 March 2005
Case
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Reference no. 9-406-024
Published by: Harvard Business Publishing
Originally published in: 2005
Version: 15 August 2006
Case
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Reference no. 9-922-009
Published by: Harvard Business Publishing
Originally published in: 2021
Version: 26 July 2021
Length: 13 pages
Data source: Published sources
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