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Curated Amity cases on sports management

Curated Amity cases on sports management
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Compiled by Amity Research Centers, these selected cases focus on the sports industry and sports management and are recommended by Amity faculty.

Amity sports management

 

Click on a case title to view further details and, where available, an educator preview copy.

Economics, Politics and Business Environment

Qatar: Poised for Success in Holding FIFA World Cup 2022?
Abhijeet Poddar ; S Nithya
Amity Research Centers
Reference no. 212-007-1
Supertemps: Game Changers in the White Collar Job Market
Subhankar Dutta
Amity Research Centers
Reference no. 213-006-1
London Olympics 2012: Lasting Legacy?
Vasudha M
Amity Research Centers
Reference no. 213-010-1
India's Formula 1 Grand Prix: Skidding off the Track?
Subhankar Dutta
Amity Research Centers
Reference no. 214-035-1
International Cricket Council: Ushering an Era of Reforms
Subhankar Dutta
Amity Research Centers
Reference no. 214-041-1
FIFA World Cup 2014: Socio-economic Impacts on Brazil
Subhankar Dutta
Amity Research Centers
Reference no. 214-044-1
FIFA World Cup 2018: Generating Controversies than Excitement
Abhijeet Poddar
Amity Research Centers
Reference no. 214-063-1
Rugby World Cup 2015: Can It Give a Boost to British Economy?
Subhankar Dutta
Amity Research Centers
Reference no. 215-051-1
English Premier League: Caught up in a Sponsorship Mess
Subhankar Dutta
Amity Research Centers
Reference no. 215-084-1
Why India Is a Laggard at the Olympics?
Shwetha Kumari
Amity Research Centers
Reference no. 216-0110-1
Doping in Sports: The Endless Chase
Shwetha Kumari
Amity Research Centers
Reference no. 217-0072-1
Chinese Super League on a Mega Spending Spree
Subhankar Dutta
Amity Research Centers
Reference no. 217-0095-1
FIFA Under-17 World Cup: Reviving Hopes for Indian Football
Shwetha Kumari
Amity Research Centers
Reference no. 217-0102-1
Tokyo Olympics 2020: Challenges Galore
Subhankar Dutta
Amity Research Centers
Reference no. 217-0103-1
Khelo India: Reviving the Sports Culture in India
Shwetha Kumari
Amity Research Centers
Reference no. 218-0040-1
Illegal Gambling in Russia: Will it Endanger the 2018 FIFA World Cup?
Subhankar Dutta
Amity Research Centers
Reference no. 218-0051-1
George Weah's Transition from Sports to Statesmanship
Meenu Bhatnagar
Amity Research Centers
Reference no. 218-0071-1
eSports: A Disruptive Market Trend?
Shilpa Bhadrapur
Amity Research Centers
Reference no. 218-0077-1
Women's Rugby World Cup 2021: Can Host New Zealand Script a Success Story?
Subhankar Dutta
Amity Research Centers
Reference no. 219-0013-1
Legalised Sports Betting: Where India Stands?
Sushree Das
Amity Research Centers
Reference no. 219-0025-1
Basketball Africa League: A Welcome Initiative?
Subhankar Dutta
Amity Research Centers
Reference no. 219-0037-1
The Champions Boat League: A Game Changing Initiative?
Sushree Das
Amity Research Centers
Reference no. 219-0060-1
Can 5G Technology Revolutionise Sports Viewing?
Subhankar Dutta
Amity Research Centers
Reference no. 219-0063-1
NBA Hitting Troubled Waters in China
Garima Ratna
Amity Research Centers
Reference no. 220-0002-1
Sponsor.Online: A Game Changer for Soccer Funding?
Subhankar Dutta
Amity Research Centers
Reference no. 220-0004-1
Monster Energy: Promoting Brand in Partnership with Premier Soccer Clubs
Subhankar Dutta
Amity Research Centers
Reference no. 220-0006-1
Tokyo 2020 Olympic Games Postponed: Impact on Japanese Economy
Subhankar Dutta
Amity Research Centers
Reference no. 220-0035-1
Online Gaming in India: Boon or Bane?
E Francisca Antoinette Radhika ; Vasudha M
Amity Research Centers
Reference no. 220-0037-1
Yoga Diplomacy: A Soft Power Tool for India
Angshupriya Datta
Amity Research Centers
Reference no. 223-0060-1

Entrepreneurship

S by Serena: An Off Court Winner for Serena Williams?
S K Kohli
Amity Research Centers
Reference no. 821-0023-1
Allyson Felix's Saysh: A Lifestyle Brand for Women (Part A)
Vasudha M
Amity Research Centers
Reference no. 823-0108-1
Allyson Felix's Saysh: Breaking Barriers (Part B)
Vasudha M
Amity Research Centers
Reference no. 823-0108-1B

Ethics and Social Responsibility

Lon'Dow'N Olympics: Environmentalism vs Corporate Commercialism?
Garima Ratna
Amity Research Centers
Reference no. 713-015-1
'Advergames' : Luring Young Minds?
Punithavathi Srikant
Amity Research Centers
Reference no. 713-029-1
Corruption Scandal at FIFA: Will It Fuel Sponsorship Concerns?
Doris Rajakumari John
Amity Research Centers
Reference no. 715-043-1
YUWA: A Sporting Platform for Social Development
Sonia Kataria
Amity Research Centers
Reference no. 716-0076-1
Tokyo 2020 Summer Olympics: Efforts to Make It Eco-friendly
Rika Misra
Amity Research Centers
Reference no. 719-0048-1
Commonwealth Games 2022: A Sustainable Model to Emulate
Rachna Agarwal
Amity Research Centers
Reference no. 722-0081-1
Sports Industry and Climate Change: The Nexus
Subhankar Dutta
Amity Research Centers
Reference no. 719-0047-1

Human Resource Management / Organisational Behaviour

Mahendra Singh Dhoni's Success Mantra
Punithavathi Srikant
Amity Research Centers
Reference no. 413-122-1
Sir Alex Ferguson Blows Final Whistle: Will It Hurt Manchester United's Future?
Punithavathi Srikant
Amity Research Centers
Reference no. 414-042-1
Major Sporting Events vs Employee Productivity: The Ongoing Dilemma
Meenu Bhatnagar
Amity Research Centers
Reference no. 414-114-1
Sania Mirza: The Sports Icon of Indian Youth
Sushree Das
Amity Research Centers
Reference no. 415-148-1

Marketing

The Rise of Brand Tendulkar: Sachin's Success and Beyond
Ishani Chakraborty
Amity Research Centers
Reference no. 510-096-1
Sports Broadcasting in India: Can Big Advertisers Bet on Rising Football Fever in a Cricketing Nation?
Joel Sarosh Thadamalla
Amity Research Centers
Reference no. 510-110-1
Adidas vs Nike: Ready for Challenge Through FIFA World Cup
Sadasivan Bhaskaran
Amity Research Centers
Reference no. 510-119-1
Ambush Marketing: A Free Ride on Global Sport Events?
Sandhya Bhatia
Amity Research Centers
Reference no. 511-001-1
Mahendra Singh Dhoni: Will He Hit a 'Sixer' in Celebrity Brand Endorsements?
Ishani Chakraborty
Amity Research Centers
Reference no. 511-031-1
Indian Food Products Marketer GCMMF’s (AMUL) Sports Drink ‘stamina’: Return of the Native
Joel Sarosh Thadamalla
Amity Research Centers
Reference no. 511-059-1
Pepsi T20 Football: A Refreshing Game Changer
Sushree Das
Amity Research Centers
Reference no. 513-005-1
Business of Sports: IPL Franchisee Kolkata Knight Riders' Re-branding Exercise
Joel Sarosh Thadamalla
Amity Research Centers
Reference no. 513-019-1
Sponsorship: A Game Changer in the Business of Sports?
S Nithya ; K Bhagyalakshmi
Amity Research Centers
Reference no. 513-020-1
Sachin Tendulkar: A Brand Forever?
S Nithya
Amity Research Centers
Reference no. 514-017-1
adidas vs Nike: Brand War Heats up in 2014 FIFA World Cup
Subhankar Dutta
Amity Research Centers
Reference no. 514-103-1
Usain Bolt: The Legend in the World of Sport
Sushree Das
Amity Research Centers
Reference no. 517-0161-1
FIFA World Cup 2018 in Russia: A Marketers' Roulette?
Joel Sarosh Thadamalla
Amity Research Centers
Reference no. 518-0090-1
'Brand Virat': Can Overexposure Lead to Brand Dilution?
Kishore Bhattacharjee
Amity Research Centers
Reference no. 518-0106-1
OPPO's Sports Marketing Drive: Using Technology to Push Boundaries
Subhankar Dutta
Amity Research Centers
Reference no. 519-0157-1
Esports Marketing: The New Playfield for Brands
Shilpa Bhadrapur
Amity Research Centers
Reference no. 520-0114-1
TCS Adopts Sports Marketing for Brand Fortification
Sushree Das
Amity Research Centers
Reference no. 521-0084-1
Olympian Neeraj Chopra: A Brand Redefining Celebrity Endorsements in India?
Azmal Hussain
Amity Research Centers
Reference no. 521-0103-1
Amul's Iconic Sponsorship Strategy for 2022 FIFA World Cup
Subhankar Dutta
Amity Research Centers
Reference no. 522-0110-1
Lessons from AB InBev Sponsorship of FIFA World Cup 2022
Shashi Kohli
Amity Research Centers
Reference no. 523-0011-1
Adidas-Kanye West Strained Partnership: Is the Brand Value at Risk?
Ipsita Guha
Amity Research Centers
Reference no. 523-0012-1
Hisense's Sports Marketing Drive for Brand Recognition
Subhankar Dutta
Amity Research Centers
Reference no. 523-0054-1

Strategy and General Management

Under Armour’s Sports Clothing and Accessories: The New Kid on the Block
Ishani Chakraborty
Amity Research Centers
Reference no. 311-170-1
Indian Football: Churning a New Business Strategy?
Subhankar Dutta
Amity Research Centers
Reference no. 311-263-1
Sahara Force India: A Strategic Partnership in Indian Sports
Sushree Das
Amity Research Centers
Reference no. 312-024-1
Nintendo: Still Addicted to Video Games!
Sushuma Gunupudi
Amity Research Centers
Reference no. 312-039-1
Shah Rukh Khan: Ushering a New Dawn in Indian Football Business?
Subhankar Dutta
Amity Research Centers
Reference no. 312-229-1
United Spirits - Diageo Deal: A Game Changer for the Indian Liquor Industry
Sushree Das
Amity Research Centers
Reference no. 313-041-1
Ambush Marketing: Corporates Piggybacking on London Olympics?
Punithavathi Srikant
Amity Research Centers
Reference no. 313-059-1
Brand IPL: Can It Hit Boundaries in the Field of Sport Forever?
Garima Ratna
Amity Research Centers
Reference no. 313-060-1
Sports Nutrition Business: An Evolving Success Story or Wishful Thinking?
Azmal Hussain
Amity Research Centers
Reference no. 313-061-1
IMG-Reliance's IPL Styled Football Venture in India: Will It Pay Off?
Subhankar Dutta
Amity Research Centers
Reference no. 313-311-1
Viswanathan Anand's Chess Strategies: Lessons from Board to Boardroom
Punithavathi Srikant
Amity Research Centers
Reference no. 314-036-1
FOX and ESPN: Competing for Top Slot in Global Sports Broadcasting
Subhankar Dutta
Amity Research Centers
Reference no. 314-050-1
King Digital's Candy Crush Saga
Sapna Malhotra
Amity Research Centers
Reference no. 315-193-1
Angry Birds: Aiming to Fly High with LEGO
Suchitra Mohanty
Amity Research Centers
Reference no. 315-251-1
City Football Group: Crafting an Innovative Business Model
Joel Sarosh Thadamalla ; Nilosha Sharma
Amity Research Centers
Reference no. 316-0062-1
Sport England: Driving Social Change Through Consumer Approach
Joel Sarosh Thadamalla
Amity Research Centers
Reference no. 316-0203-1
Big Bash League: Scripting a New Paradigm for Cricket?
Garima Ratna
Amity Research Centers
Reference no. 316-0242-1
Leicester City FC Turnaround: An Inspiration to the World of Business?
Joel Sarosh Thadamalla
Amity Research Centers
Reference no. 316-0349-1
Activision Blizzard: The Gaming and Entertainment Publisher's Growth Saga
Joel Sarosh Thadamalla
Amity Research Centers
Reference no. 317-0030-1
Virat Kohli: On a Journey from Cricket to Business?
S K Kohli ; Abhijeet Poddar
Amity Research Centers
Reference no. 317-0197-1
Nintendo Switch: A Game Changing Console?
Garima Ratna
Amity Research Centers
Reference no. 317-0208-1
LEGO: Troubled with Copycats in China
Garima Ratna
Amity Research Centers
Reference no. 317-0221-1
Super Mario Goes Mobile: Will the Gamble Pay Off?
Sapna Malhotra
Amity Research Centers
Reference no. 317-0291-1
Is Pro Kabaddi Changing the Face of Indian Sports?
Shwetha Kumari
Amity Research Centers
Reference no. 318-0013-1
LEGO: On Road to Sustainability
Suchitra Mohanty
Amity Research Centers
Reference no. 318-0020-1
Digital Gaming Industry: The India Story
Sushree Das
Amity Research Centers
Reference no. 318-0172-1
Italian Soccer Giant Juventus - Game Plan to Build the Brand
S K Kohli ; Abhijeet Poddar
Amity Research Centers
Reference no. 318-0301-1
Emerge Gaming: An Emerging Leader in the African e-Sports Market
Subhankar Dutta
Amity Research Centers
Reference no. 319-0016-1
FIVB's Digital Technology Strategy to Reinvent Volleyball
Subhankar Dutta
Amity Research Centers
Reference no. 319-0021-1
FIFA's Global Strategy for Women Soccer Development
Subhankar Dutta
Amity Research Centers
Reference no. 319-0057-1
Italian Sports Fashion Brand FILA: On an Expansion Spree in India
Nilosha Sharma
Amity Research Centers
Reference no. 319-0095-1
Video Gaming: Will the Original Console Gaming Spell Magic on Consumers Again?
Krupa Kalsy
Amity Research Centers
Reference no. 319-0152-1
Dream11: Disrupting Fantasy Sports in India
Disha Parikh
Amity Research Centers
Reference no. 319-0241-1
LEGO: Digital Engagements to Stay Relevant
Nilosha Sharma
Amity Research Centers
Reference no. 319-0261-1
Airbnb's Sponsorship of Olympic Games: An Inclusive Deal?
Subhankar Dutta
Amity Research Centers
Reference no. 320-0056-1
Liverpool FC Launches YouTube Memberships
Subhankar Dutta
Amity Research Centers
Reference no. 320-0067-1
Louis Vuitton's Foray into Esports
Vasudha M
Amity Research Centers
Reference no. 320-0073-1
Nintendo Switch's China Calling with Tencent: A Strategic Game Plan?
Garima Ratna
Amity Research Centers
Reference no. 320-0101-1
Amazon's Premier League Debut: A Winning Strategy?
Subhankar Dutta
Amity Research Centers
Reference no. 320-0113-1
Major League Soccer: The New Kid Among US Professional Sports
Joel Sarosh Thadamalla
Amity Research Centers
Reference no. 320-0134-1
City Football Group: Redefining Football Club Ownership
Joel Sarosh Thadamalla
Amity Research Centers
Reference no. 321-0116-1
Chinese Sportswear ANTA Revs up Nationalist Fervour to Chart a New Course
Joel Sarosh Thadamalla
Amity Research Centers
Reference no. 321-0139-1
Cristiano Ronaldo: The Coke 'Snub' Moment
J Shalom Jenifer
Amity Research Centers
Reference no. 321-0297-1
FC Barcelona's Financial Crisis: Fall of the Old Guard?
Subhankar Dutta
Amity Research Centers
Reference no. 321-0357-1
Sportswear Brand Puma's COVID-19 Survival Strategy in India
Rika Misra
Amity Research Centers
Reference no. 322-0206-1
Business Lessons from Serena Williams
Azmal Hussain
Amity Research Centers
Reference no. 322-0249-1
Luxury Brand Gucci Forays into Gaming Industry
Nilosha Sharma
Amity Research Centers
Reference no. 322-0264-1
Britvic's Robinsons Ends Long-standing Wimbledon Partnership
Subhankar Dutta
Amity Research Centers
Reference no. 322-0297-1
Viacom18's Investment in WPL: A Smart Move?
Shashi Kohli
Amity Research Centers
Reference no. 323-0149-1
Manchester United on Sale: What the Future Unfolds?
Garima Ratna
Amity Research Centers
Reference no. 323-0170-1
Indian Premier League on a Firm Wicket
Shashi Kohli
Amity Research Centers
Reference no. 323-0255-1
Sportswashing at Qatar: A Strategic Move Amidst Geopolitical Controversies?
Keka Lahiri
Amity Research Centers
Reference no. 323-0264-1
Messi Magic in Major League Soccer
Subhankar Dutta
Amity Research Centers
Reference no. 323-0330-1

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